Tag Archive: product discovery

Product Marty Cagan

How To Kill Innovation

Last week I ran into two different software technology companies (neither in Silicon Valley) that had just recently brought in...

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Product Marketing Marty Cagan

Getting Past The Gatekeepers

Readers of my articles know that I believe that the single most important thing that a product manager does is...

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Product Management Marty Cagan

Pleasure is Not the Absence of Pain

This time of year always gets me thinking about the nature of great products. Recently I was forwarded an article...

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Product Development Marty Cagan

Left Of The Line

I picked up this phrase “left of the line” from my friends at the e-commerce site kbb.com. At the highest...

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Product Management Marty Cagan

Product Management and Risk

In a very real sense, every product manager is in the risk management business. Every investment decision we make represents...

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Product Marty Cagan

Avoiding Design By Committee

One of the big advantages that startups have is that there aren’t many people. As companies get larger (even a...

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Product Discovery Marty Cagan

Market Discovery vs. Product Discovery

In earlier articles I’ve written about the product discovery process – discovering a product that is valuable, usable and feasible....

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Product Development Marty Cagan

High-Fidelity Prototypes

In several earlier articles I have talked about aspects of prototypes. I’ve talked about using them as the basis for...

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Product Marty Cagan

What Product Management Is Not

I find that many companies remain stuck in old, failed models of product management, and don’t always realize how important...

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Product Design Marty Cagan

Personas for Product Management

Product management is all about choices. Making decisions about what opportunities are worth chasing, which problems are worth solving, what...

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Product Development Marty Cagan

Prototype Testing

Readers of these articles know that I view the high-fidelity prototype as the primary means of describing the product to...

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Product Discovery Marty Cagan

Product Discovery

Have you seen this situation before? Your company gets all excited about a product idea, and as product manager you...

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