Build Products Customers Love

The best product companies use the product operating model to build their tech-powered products. We’ll show you how.

The SVPG Partners have led product at some of the most iconic product operating model companies in the world. We can help you transform how you work and the results you can achieve.


Product Management Marty Cagan

Product Management – Start Here

There has never been more interest in becoming a product manager.  There has also never been so many strong and helpful voices that can help these aspiring product managers (at the end of this article I’ll share several of my favorites). However, there has also never been so much noise and nonsense written about product...


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Product Marty Cagan

Who Is Product Operating Model For?

One very common question we hear is: “We’re not a tech company, so is the product operating model even relevant for us?” This is a very widespread confusion, and it’s putting countless companies at risk of disruption, so I’m hoping to do what I can to try to clarify this. When our industry refers to...


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Product Management Christian Idiodi

SVPG Product Therapy – Episode #3

In this episode of SVPG Product Therapy, Marty Cagan and Christian Idiodi discuss the concept of product sense and the actionable tactics product managers and people working in product can use to develop this valuable trait.


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Upcoming Public Workshops

SVPG Product Masterclass – Waitlist Only

Online - Jun 3-Jun 6 (11am-4pm EDT) / SVPG Partner - Lea Hickman

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TRANSFORMED Leadership Workshop – Sydney

Sydney - Jun 11-Jun 11 (9am-5:30pm AEST) / SVPG Partner - Marty Cagan


SVPG Product Masterclass

Online - Jul 15-Jul 18 (9am - 2pm EDT) / SVPG Partner - Christian Idiodi


SVPG Product Masterclass – AsiaPac Timing

Online - Sep 9-Sep 12 (4pm - 9pm PDT) / SVPG Partner - Chris Jones


SVPG Product Masterclass – London

London - Sep 24-Sep 26 (9am - 5pm BST) / SVPG Partner - Jon Moore


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"I said to my team that I would have gone away after just the first day with 1,001 things to try. It was all so beneficial."

— Jess H.

"We were able to make a massive breakthrough in the product excellence journey. It JUST worked. Things clicked. The teams re-engaged and re-energized. We’re sitting on the launchpad of the most impactful work we have ever done."

— Marko D.

SVPG team

An experienced set of partners

We are industry veterans who have each held executive level positions at major Silicon Valley companies where we have been instrumental in the development of leading products. We know how great products are built. And we can help you build them, too.

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