Today we are officially announcing Martina Lauchengco’s new book LOVED: How To Rethink Marketing for Tech Products. Below you’ll find the foreword I wrote for the book. I’m also happy to announce that Martina has committed to donating 100% of her royalties to organizations supporting the advancement of women and underrepresented minorities in tech. Buying...
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Time To Build
By now everyone that reads these articles is aware that our industry has entered yet another one of its down cycles. Most of the companies I know of and work with have had at least some level of staff reduction, and have worked to bring down their spend. Some have a sizable war chest because...
read moreProducts and People
“In the end, there are two things that matter: products and people. What you build, and who you build it with.” – Tony Fadell One of the most common questions I’m asked is how to convince your CEO to take a hard look at how you create your products, and consider adopting the practices of...
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EMPOWERED – Achieving Extraordinary Results with Ordinary People
Marty Cagan delivers a keynote at Productized addressing the profound differences between most product teams and the empowered product teams found at the world’s most innovative companies.
watch nowUpcoming Public Workshops
INSPIRED: Product Manager Workshop – US/UK – Waitlist Only
Online - Sep 6-9 (9am-12:30pm EDT) / SVPG Partner - Christian Idiodi
EMPOWERED: Product Leadership Workshop
Online - Sep 12-13 (9am-2pm PDT) / SVPG Partner - Marty Cagan
LOVED: How to Rethink Product Marketing
Online - Sep 26-29 (9am-11am PDT) / SVPG Partner - Martina Lauchengco
INSPIRED: Product Manager Workshop – UK/US
Online - Oct 17-20 (3pm-6:30pm BST, 10am-1:30pm EDT) / SVPG Partner - Jon Moore
INSPIRED+EMPOWERED: In-person Workshop – Melbourne, AU
Melbourne, AU - Jan 31-2 (9am-5:30pm AEDT) / SVPG Partner - Marty Cagan
Workshops
INSPIRED: Product Management Workshop
Intended for product managers who want to learn essential product best practices. Topics focus on working in empowered product teams and product discovery.
public workshop
learn moreEMPOWERED: Product Leadership Workshop
Intended for product, engineering, and design leaders and managers responsible for creating product organizations with empowered product teams. Topics focus on coaching, product vision, team topology, product strategy, and team objectives.
public workshop
learn moreLOVED: Product Marketing Workshop
Intended for leaders and practitioners in product or marketing who want to learn best practices in product marketing, go-to-market strategy, messaging and agile marketing.
public workshop
learn morePrivate Workshops
Intended for companies serious about transforming how they do product development. Private engagements combine INSPIRED and EMPOWERED into an interactive workshop customized for your product organization.
private workshop
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An experienced set of partners
We are industry veterans who have each held executive level positions at major Silicon Valley companies where we have been instrumental in the development of leading products. We know how great products are built. And we can help you build them, too.
