Product is Hard.

The best product companies use the product operating model to build their tech-powered products. We’ll show you how.

The SVPG Partners have led product at some of the most iconic product operating model companies in the world. We can help you transform how you work and the results you can achieve.

Featured

Product Management Marty Cagan

Product Management – Start Here

There has never been more interest in becoming a product manager.  There has also never been so many strong and helpful voices that can help these aspiring product managers (at the end of this article I’ll share several of my favorites). However, there has also never been so much noise and nonsense written about product...

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Product Operating Model Marty Cagan

Who Is Product Operating Model For?

One very common question we hear is: “We’re not a tech company, so is the product operating model even relevant for us?” This is a very widespread confusion, and it’s putting countless companies at risk of disruption, so I’m hoping to do what I can to try to clarify this. When our industry refers to...

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Product Marketing Martina Lauchengco

SVPG Product Therapy – Episode #10

Martina Lauchengco joins Christian to discuss what product marketing is, how it fits with other functions, and why it ultimately matters. They unpack the fundamentals of product marketing and its interplay with product management, traditional marketing, and sales.

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Upcoming Public Workshops

SVPG Product Masterclass – Online

Online - Jan 21-Jan 25 (12pm - 5pm EST) / SVPG Partner - Lea Hickman

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TRANSFORMED Leadership Workshop – New York City

New York City - Mar 3-Mar 3 (9am - 5:30pm EST) / SVPG Partner - Marty Cagan

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SVPG Product Masterclass – San Francisco

San Francisco - Mar 4-Mar 6 (9am - 5pm) / SVPG Partner - Chris Jones

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TRANSFORMED Leadership Workshop – London

London - Mar 6-Mar 6 (9am - 5:30pm GMT) / SVPG Partner - Marty Cagan

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LOVED: Product Marketing Workshop

Online - Apr 29-May 1 (9am - 12pm PDT) / SVPG Partner - Martina Lauchengco

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Testimonials

"I said to my team that I would have gone away after just the first day with 1,001 things to try. It was all so beneficial."

— Jess H.

"We were able to make a massive breakthrough in the product excellence journey. It JUST worked. Things clicked. The teams re-engaged and re-energized. We’re sitting on the launchpad of the most impactful work we have ever done."

— Marko D.

"In the few weeks since our workshop ended we've already made material progress implementing some of the best practices you showed us. I feel like it's every other meeting where someone brings up the workshop and challenges our legacy way of thinking in favor of trying something new. Personally, I'm more excited than I have been in a while to come to work everyday and deliver for our customers armed with new ways of thinking about organization and execution."

— Greg L.

SVPG team

An experienced set of partners

We are industry veterans who have each held executive level positions at major Silicon Valley companies where we have been instrumental in the development of leading products. We know how great products are built. And we can help you build them, too.

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