Today we are officially announcing Martina Lauchengco’s new book LOVED: How To Rethink Marketing for Tech Products. Below you’ll find the foreword I wrote for the book. I’m also happy to announce that Martina has committed to donating 100% of her royalties to organizations supporting the advancement of women and underrepresented minorities in tech. Buying...
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Products and People
“In the end, there are two things that matter: products and people. What you build, and who you build it with.” – Tony Fadell One of the most common questions I’m asked is how to convince your CEO to take a hard look at how you create your products, and consider adopting the practices of...
read moreThe Supermarket of Software
Consider your neighborhood supermarket. When you walk in, you see somewhere between 40,000 – 50,000 products. How do you decide which to buy? Do you buy products you already know? How often do you buy something you haven’t tried before or substitute a product with something new? In tech, we’re asking people to shop in...
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EMPOWERED – Achieving Extraordinary Results with Ordinary People
Marty Cagan discusses how the most innovative product companies enable their people to work together to solve hard problems and create extraordinary products.
watch nowUpcoming Public Workshops
EMPOWERED: Product Leadership Workshop
Online - Jul 11-14 (9am-1130am PDT) / SVPG Partner - Marty Cagan
INSPIRED: Product Manager Workshop US/AUS – Waitlist Only
Online - Aug 1-4 (12p-330p PDT) / SVPG Partner - Lea Hickman
INSPIRED: Product Manager Workshop – US/UK
Online - Sep 6-9 (9am-12:30pm EDT) / SVPG Partner - Christian Idiodi
LOVED: How to Rethink Product Marketing
Online - Sep 26-29 (9am-11am PDT) / SVPG Partner - Martina Lauchengco
Workshops
INSPIRED: Product Management Workshop
Intended for product managers who want to learn essential product best practices. Topics focus on working in empowered product teams and product discovery.
public workshop
learn moreEMPOWERED: Product Leadership Workshop
Intended for product, engineering, and design leaders and managers responsible for creating product organizations with empowered product teams. Topics focus on coaching, product vision, team topology, product strategy, and team objectives.
public workshop
learn moreLOVED: Product Marketing Workshop
Intended for leaders and practitioners in product or marketing who want to learn best practices in product marketing, go-to-market strategy, messaging and agile marketing.
public workshop
learn morePrivate Workshops
Intended for companies serious about transforming how they do product development. Private engagements combine INSPIRED and EMPOWERED into an interactive workshop customized for your product organization.
private workshop
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An experienced set of partners
We are industry veterans who have each held executive level positions at major Silicon Valley companies where we have been instrumental in the development of leading products. We know how great products are built. And we can help you build them, too.
