This is the second of two related articles talking about the alternatives to product managers and product leaders. In the first article, I discussed how the product manager’s responsibilities of value and viability can, under the right conditions, be covered by other approaches. In this article, I wanted to talk about alternatives to covering the...
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The Product Operating Model
The response to my last article announcing my work on TRANSFORMED was very encouraging, and I want to thank everyone that shared their enthusiasm for the project or sent along their questions that they hope to see addressed in the book. The feedback itself was not only a demand signal, but there were some...
read moreProduct Management – Start Here
There has never been more interest in becoming a product manager. There has also never been so many strong and helpful voices that can help these aspiring product managers (at the end of this article I’ll share several of my favorites). However, there has also never been so much noise and nonsense written about product...
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The Nature of Product
Marty Cagan joins Lenny Rachitsky for a video podcast to share how to structure your teams for innovation, how to improve your product culture, which trends in product managment to ignore, and much more.
watch nowUpcoming Public Workshops
SVPG Product Masterclass
Online - Feb 5-Feb 9 (8am-1pm PST) / SVPG Partner - Marty Cagan
LOVED: Product Marketing Workshop
Online - Apr 9-Apr 11 (9am-12pm PDT) / SVPG Partner - Martina Lauchengco
Workshops
INSPIRED: Product Management Workshop
Intended for product managers who want to learn essential product best practices. Topics focus on working in empowered product teams and product discovery.
public workshop
learn moreEMPOWERED: Product Leadership Workshop
Intended for product, engineering, and design leaders and managers responsible for creating product organizations with empowered product teams. Topics focus on coaching, product vision, team topology, product strategy, and team objectives.
public workshop
learn moreLOVED: Product Marketing Workshop
Intended for leaders and practitioners in product or marketing who want to learn best practices in product marketing, go-to-market strategy, messaging and agile marketing.
public workshop
learn moreTRANSFORMED: Moving to the Product Model
Designed for anyone trying to learn about the product operating model, from the senior executives and company stakeholders to the product leaders and the members of the product teams. This workshop explains what it means to transform to the product operating model, and covers the critical new competencies and concepts required for a successful transformation.
public workshop
learn moreOur newest workshop is intended for all product leaders and individual contributors who want to gain a deep understanding of the principles underlying the product operating model, and to gain the knowledge to succeed in transforming to this way of working. The workshop covers the principles and concepts described in our three books: INSPIRED, EMPOWERED and the upcoming TRANSFORMED.
public workshop
Testimonials
"I said to my team that I would have gone away after just the first day with 1,001 things to try. It was all so beneficial."
— Jess H.
"We were able to make a massive breakthrough in the product excellence journey. It JUST worked. Things clicked. The teams re-engaged and re-energized. We’re sitting on the launchpad of the most impactful work we have ever done."
— Marko D.
An experienced set of partners
We are industry veterans who have each held executive level positions at major Silicon Valley companies where we have been instrumental in the development of leading products. We know how great products are built. And we can help you build them, too.
