Tag Archive: product discovery

Product Discovery Marty Cagan

Discovery Sprints

I find that many teams, especially those new to modern product techniques, are looking for a structured introduction to modern...

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Product Discovery Marty Cagan

Discovery vs. Delivery

Most of us are working on solving some pretty hard problems, and it usually ends up taking some fairly complex...

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Product Marty Cagan

Shared Learning

One of the tenets of Product Discovery, Lean UX and Lean Startup methodology in general, is to try and avoid...

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Product Marty Cagan

The End Of Requirements

When I start working with product teams, one of the first things I try to do is to get them...

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Product Marty Cagan

The Biggest Risk

One of the things I like about a Lean Canvas is it helps to quickly highlight the key assumptions and...

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Product Marty Cagan

The Power of Reference Customers

Our job in the product organization is to create products that can sustain a business.  Make no mistake about it:...

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Product Marty Cagan

This I Believe

This article is a little bit different, but if you make it to the last paragraph, I’m hoping it will...

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Product Marty Cagan

The Need For Speed

I’m always badgering teams about moving faster.  Yet I continue to meet people and teams that not only move very...

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Product Marty Cagan

Value Creation vs. Value Capture

People approach creating products from many different perspectives.  Some seek out customer pain and dedicate themselves to solving their problems....

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Product Marty Cagan

The Inconvenient Truth About Product

Every week I continue to find product teams laboring away on old-style product roadmaps that have been painstakingly negotiated with...

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Product Marty Cagan

High-Integrity Commitments

The past several articles have discussed the nature of Continuous Discovery.  In this article I’d like to discuss another dimension...

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Product Discovery Marty Cagan

Continuous Discovery

I have written recently about how product teams do product discovery in parallel with product delivery.  I have also written...

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Product Marty Cagan

Dual-Track Agile

UPDATE: Starting with the publication of INSPIRED V2, I stopped using the term “Dual-track Agile” because the phrase made people...

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Product Discovery Marty Cagan

Time-Boxing Product Discovery

In my last article I talked about one technique for applying Scrum concepts to product discovery – the opportunity backlog....

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