Great tech products don’t always win. Why? They get beaten by great product marketing. LOVED: How to Rethink Marketing for Tech Products explains the four fundamentals of product marketing and how to do each better. Filled with stories from the front-lines of early startups and the world’s top tech companies—including Adobe, Apple, Dropbox, Microsoft, Netflix, Salesforce—it gives you concrete tools and techniques to improve marketing by starting with stronger product marketing.
What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation? Most people think it’s because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products.
How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—define, design and develop the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business.