Charter Customer Programs
Marty’s Note: Today we refer to this technique as the Customer Discovery Program, or sometimes Customer Development Program. But when...
read moreTag Archive: product discovery
Estimating Project Costs
Even though we’ve been estimating project costs since the beginning of software, it’s remarkable to me how much confusion remains....
read moreDon’t talk to Customers?
Every so often I meet a product manager that tells me that they are not allowed to talk to their...
read moreDesign vs. Implementation
NOTE: “Design” below refers to User Experience Design, and not Architectural or Systems Design. There are many things in the...
read moreThat Dog Won’t Hunt
In the previous article I argued for some very significant changes to the way most teams produce software. Several of...
read moreGreat Products By Design
I do not believe great products happen by accident. In every case, behind every great product I find that there...
read moreAssessing Product Opportunities
Recently I’ve written about reinventing the product spec, and the reasons to move from a heavy-weight PRD to a light-weight...
read moreStrategy vs. Execution
It’s funny how often I’m asked whether I am a “strategy guy” or an “execution guy.” I completely understand the...
read moreMarket Research Capabilities and Limitations
If your company is like many, there’s some natural tension between marketing and product. One often controversial topic is the...
read moreFear, Greed and Lust
I find it ironic that so many of us in the product world come from science and business oriented backgrounds,...
read moreThe End of Innovation?
The other day I was doing an interview with a member of the press having to do with the future...
read moreThe New Old Thing
With apologies to one of my favorite authors, Michael Lewis’ “The New New Thing,” I wanted to talk today about...
read moreBeware of Specials
How many times have you seen the situation where a sales rep brings to the CEO a proposal from a...
read moreProduct Validation
The past few newsletters have had references to what I call “Product Validation.” This refers to verifying that the product...
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