Build to Learn vs Build to Earn
We have long argued that there have always been at least two major ways to develop product. The most common...
read moreTag Archive: product discovery
Commercial vs Internal Products
Internal Products Are Hard; Commercial Products Are Harder We have spent a lot of time trying to convince product people...
read moreForward Deployed Engineers
Note: This is part of the product creator series of articles, based on the overview article, The Era of the...
read moreThe Purpose of Prototypes
Note: This is part of the product creator series of articles, based on the overview article, The Era of the...
read moreINSPIRED in the Generative AI Era
Marty’s Note: The book INSPIRED is available in hardcover, digital, and audio versions, but until now, the audio version was...
read moreProduct Discovery Series
Since we first introduced the term product discovery, SVPG has published many articles on the topic. This is a curated...
read moreChanging How You Solve Problems
By Jon Moore and Marty Cagan This is the second of a three-part sequence on defining transformation. Changing how you...
read moreLearning Fast vs. Failing Fast
By SVPG Partner Chris Jones At this point, nearly everyone in product at some point has heard phrases like “fail...
read morePlanning Product Discovery
Much of product discovery work doesn’t actually require a lot of planning. We need to come up with a solution to...
read moreThe Product Designer Role
You got the go ahead to hire some in-house designers. That’s great news! Up until now you’ve been relying on...
read moreTechnology-Powered Disruption
Most people by now have read Marc Andreessen’s Why Software Is Eating The World. This was written back in...
read moreDeveloper Powered Innovation
There is a very common fallacy about developers in our industry, and I think it hurts countless companies. Have you...
read moreProduct Success
Exactly a year ago I was invited to give a keynote at the Craft Conference in Budapest and I discussed the 10...
read moreDiscovery Coaches
In my last article on Discovery Sprints I mentioned the concept of Discovery Coaches and several people asked me about...
read moreDiscovery Sprints
I find that many teams, especially those new to modern product techniques, are looking for a structured introduction to modern...
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