articles


Product Marty Cagan

The Role of Analytics

One of the most significant changes in how we do product today is our use of analytics.   Any capable...

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Product Marty Cagan

Product Market Fit

In earlier articles I’ve discussed various aspects of Minimum Viable Product (which I like to refer to as MVP Tests to...

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Product Marty Cagan

Epic Waste

Much has been written about waste at startups.  I started writing about this as far back as 2005 (see Startup Product...

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Product Marty Cagan

Personas for Product Management

Product: eBay Seller Tools Pete the Power Seller Background Pete is a 46-year-old male that lives in Fresno and runs...

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Product Marty Cagan

The End Of Requirements

When I start working with product teams, one of the first things I try to do is to get them...

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Product Marty Cagan

The Biggest Risk

One of the things I like about a Lean Canvas is it helps to quickly highlight the key assumptions and...

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Product Marty Cagan

The Power of Reference Customers

Our job in the product organization is to create products that can sustain a business.  Make no mistake about it:...

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Product Marty Cagan

Selecting An Agile Coach

I should have written this article many years ago. Starting around 2004 and 2005 I began seeing an increasing number...

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Product Marty Cagan

This I Believe

This article is a little bit different, but if you make it to the last paragraph, I’m hoping it will...

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Product Marty Cagan

The Need For Speed

I’m always badgering teams about moving faster.  Yet I continue to meet people and teams that not only move very...

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Product Marty Cagan

Developing Strong Product Teams

Note: This article is a collaboration between myself and my long-time friend and colleague Jeff Patton.  We often work together...

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Product Marty Cagan

Funnels vs. Umbrellas

In my last newsletter I wrote about Stakeholder Management.  That article seemed to strike a chord with many people. One...

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Product Marty Cagan

Stakeholder Management

I’m not sure why I haven’t written specifically on this topic before because it comes up as an issue with...

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