articles


Product Marty Cagan

Discovery Coaches

In my last article on Discovery Sprints I mentioned the concept of Discovery Coaches and several people asked me about...

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Product Marty Cagan

Discovery Sprints

I find that many teams, especially those new to modern product techniques, are looking for a structured introduction to modern...

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Product Marty Cagan

Ten Keys to Product Optimization

Product Optimization is a hot topic.  It can provide real value to teams.  However, many people confuse optimization with product...

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Product Marty Cagan

Devolving From Good To Bad

Lots of people have written about the challenges of managing growth.  Especially about the importance of working hard to maintain...

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Product Marty Cagan

Product For Legacy Companies

NOTE: This article is from the foreword to the new 2nd Edition of The Art of Scalability by Marty Abbott...

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Product Marty Cagan

Missionaries vs. Mercenaries

One of my all-time favorite quotes in our industry comes by way of the legendary VC, John Doerr, where he...

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Product Culture Marty Cagan

Innovation vs. Execution

In my last article I discussed how we need to simultaneously learn fast in product discovery, yet still release with confidence...

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Product Culture Marty Cagan

Discovery vs. Delivery

Most of us are working on solving some pretty hard problems, and it usually ends up taking some fairly complex...

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Product Marty Cagan

Roadmap Alternative FAQ

In my prior article I discussed my favorite alternative to conventional product roadmaps.  That article seemed to strike a chord...

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Product Marty Cagan

The Alternative to Roadmaps

I have always loved the General George Patton quote: “Don’t tell people what to do; tell them what you need...

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Product Marty Cagan

The Role of Product at Apple

It pains me to write this article. I have been an unapologetic Apple fanboy for as long as I’ve been...

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Product Marty Cagan

Leadership vs. Management

I would argue that two of the most importance competencies in building great product organizations, indeed nearly any significant organizational undertaking,...

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Product Design Marty Cagan

Product Fail

NOTE: This article is a narrative version of a talk I’ve given for developers at the Craft Conference and for...

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Product Marty Cagan

Autonomy vs. Initiatives

To continue on the series on team autonomy (see autonomy vs. leverage, autonomy vs. mission and autonomy vs. ownership), I wanted...

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