Content: Product Marketing Articles : Silicon Valley Product Group

Product Marketing articles

sort by

date

Old to New New to Old

alphabetically

A-Z Z-A

filter by

topic

author

Loved May 12, 2022 Martina Lauchengco

The Supermarket of Software

Consider your neighborhood supermarket. When you walk in, you see somewhere between 40,000 – 50,000 products. How do you decide...

article

Product Marketing February 14, 2022 Marty Cagan

Introducing LOVED

Today we are officially announcing Martina Lauchengco’s new book LOVED: How To Rethink Marketing for Tech Products. Below you’ll find...

article

Product Marketing September 13, 2018 Martina Lauchengco

A Better Way

Marty’s Note: The following article was written by long-time SVPG Partner, Martina Lauchengco. Martina is one of our industry’s true...

article

Product Design October 16, 2016 Marty Cagan

Why Women Make The Best Product Managers

Recently I gave a keynote address to the Mind The Product Conference in London, and in that talk I wanted to...

article

Product January 20, 2015 Marty Cagan

The Power of Customer Misbehavior

There are of course many ways to come up with significant new product ideas. Historically, the two main approaches have...

article

Product November 1, 2012 Marty Cagan

Assessing Customer Impact

In my last article I wrote about the trends of continuous discovery and continuous delivery. At the end of the...

article

Product April 28, 2012 Martina Lauchengco

Product Marketing Contribution

Jane is supporting the launch of Product X, a new release her company is really excited about. She is on...

article

Product October 31, 2011 Marty Cagan

Product Market Fit vs. Product Vision

Earlier I expanded on the notion of Minimum Viable Product (MVP) and I promised a series of articles that explores...

article

Product August 24, 2011 Marty Cagan

Minimum Viable Product

One of the most important concepts in all of software is the notion of minimum viable product (often referred to...

article

Product February 28, 2011 Martina Lauchengco

Why Traditional Messaging Fails

Back when I was a product manager for Microsoft Office, we spent hundreds of thousands on positioning research. Messaging lived...

article

Product January 12, 2011 Martina Lauchengco

Great Products Are Not Just the Product Guy’s Job

I recently asked the founder of a startup what he most wanted to know about marketing. He said, “What’s the...

article

Product Development July 11, 2010 Marty Cagan

A Trend of Global Proportions

I am writing this article sitting on yet another international flight, and I wanted to discuss what I believe to...

article

Product August 15, 2009 Martina Lauchengco

Watch Cable TV and Read People Magazine

My husband and I were watching the Daily Show the other night on our DVR, fast forwarding through commercials as...

article

Product Marketing January 7, 2009 Marty Cagan

Getting Past The Gatekeepers

Readers of my articles know that I believe that the single most important thing that a product manager does is...

article

Product April 16, 2008 Marty Cagan

Product Organizational Structure

In earlier articles I have discussed the key roles in the product organization – product managers, product designers, engineers and...

article

1 2 >