articles


Product Marty Cagan

Autonomy vs. Ownership

In my recent articles I have been exploring the critically important but complex topic of autonomy of product teams.  First we...

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Product Marty Cagan

Autonomy vs. Mission

In my last article I discussed the trade-offs between the sometimes conflicting goals of team autonomy versus leverage.  Quite a few...

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Product Marty Cagan

Autonomy vs. Leverage

Virtually every leading tech company has jumped on the empowered, dedicated/durable, cross-functional, collaborative product team bandwagon, and I think things...

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Product Marty Cagan

The Power of Customer Misbehavior

There are of course many ways to come up with significant new product ideas.  Historically, the two main approaches have...

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Product Marty Cagan

Shared Learning

One of the tenets of Product Discovery, Lean UX and Lean Startup methodology in general, is to try and avoid...

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Product Marty Cagan

Product vs. IT Mindset

The role of the product organization is to consistently deliver significant new value to the business through continuous product innovation....

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Product Marty Cagan

The Internal Agency Model

I have long written about the importance of dedicated, durable product teams and that we should always strive to optimize for...

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Product Marty Cagan

Profit and Loss Responsibility

One question that I continue to get from many company leaders is whether or not product managers should be given...

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Product Marty Cagan

The Delivery Manager Role

I have always been interested in taking the holistic view of product teams and understanding and appreciating each and every...

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Product Marty Cagan

Milestone Swarming

In my last article, I discussed the power of milestones and I promised I’d talk about one of my favorite techniques for...

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Product Marty Cagan

The Power of Milestones

In this article I wanted to talk about a concept that seems to be increasingly missing in product teams. I...

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Product Marty Cagan

Flavors of Analytics

In an earlier article (Flavors of Prototypes) I heard from many people about how it helped them to see prototypes...

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Product Marty Cagan

Flavors of Prototypes

Prototypes of various forms have been around for as long as we’ve been doing software, since the famous Fred Brooks...

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