Viewing entries tagged with 'program management'
Earlier I’ve written about how important it is to clearly distinguish the roles of product management and product marketing (see Product Management vs. Product Marketing). But many companies suffer from a related problem, which is when the roles of product management and project management are combined.
Industry pundits claim that 9 out of 10 product releases are failures in that they don’t meet their goals. I don’t know if that’s the exact stat or not, but I bet it’s not far off. I do believe strongly that most releases are ill-conceived. Countless release cycles are wasted on products that are either not useful or not usable. There are many reasons for these bad products, and each article I write is intended to address some aspect, but I have long argued that the root cause of these wasted releases can most often be traced to how the role of product manager is defined at your company, and the capabilities of the people you choose for this role.