The Silicon Valley Product Group (SVPG) was created to share our lessons learned and knowledge of best practices with our clients. Our four partners are all industry veterans, who have each held executive level positions at major Silicon Valley firms where they have been instrumental in the development of leading products. We are not career consultants; we started SVPG to share what we’ve learned. >> Manifesto >> Team
The Internal Agency Model
I have long written about the importance of dedicated, durable product teams and that we should always strive to optimize for the team and not for the individual function (e.g. product management, user experience design, engineering, test automation, data science, etc.). It’s not hard to spot when teams have not embraced this model, as you see lots of organizational silos and “walls” between members of the team.
Fortunately, most organizations I meet now have honestly embraced the critical notion of a durable, cross-functional, and whenever possible, co-located, product teams.