The Silicon Valley Product Group (SVPG) was created to share our lessons learned and knowledge of best practices with our clients. Our four partners are all industry veterans, who have each held executive level positions at major Silicon Valley firms where they have been instrumental in the development of leading products. We are not career consultants; we started SVPG to share what we’ve learned. >> Manifesto >> Team
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Product vs. IT Mindset
The role of the product organization is to consistently deliver significant new value to the business through continuous product innovation. At a startup, the product team either innovates and provides real value or the startup dies. However, in larger, more established companies, product teams very often lose their ability to deliver that ongoing value. They just make minor optimizations to existing products. Or they continue to turn out more features that don’t make a difference.
In this article I want to talk about some of the deep reasons why innovation is stifled at so many established companies.
- How To Rethink Product Marketing
- Public Workshop - TBD 2015 - Silicon Valley, CA
- How To Create Products Customers Love
- Public Workshop - January 22-23, 2015 - San Francisco
- How To Create Products Customers Love
- Public Workshop - Dec 8-9, 2014 - New York City
- See all workshops...
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1. Product Management vs. Product Marketing
2. How to Kill Innovation
3. The Best PM Model
4. Product Manager vs. Business Analyst
5. Assessing Product Opportunities
6. Product Organizational Structures
7. Seven Deadly Sins of Product Planning
8. Great Products by Design
9. Product Strategy in an Agile World
10. Business Strategy vs. Product Strategy

Our new book “Inspired: How To Create Products Customers Love” is available on Amazon in both hardback and digital download form. It is also now available in India and China.






