The Silicon Valley Product Group (SVPG) was created to share our senior level experience and knowledge of best practices with our clients. Our four partners are all industry veterans, who have each held executive level positions at major Silicon Valley firms where they have been instrumental in the development of leading products. We are not career consultants; we started SVPG to share what we’ve learned.  >> Manifesto     >> Team

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The CEO as Head of Product

One question I’m often asked is whether an early stage startup needs to hire a product manager or head of product.  The answer really depends on the skills of the founders, especially the CEO.  Much more often than not, I see the CEO as the head of product, and I argue that in most cases this is a good thing.  This is especially true in consumer-facing companies.

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