Establishing a True Product Culture

Posted by marty cagan on October 28, 2014

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In my last article I discussed the differences between an IT Mindset and a Product Mindset.  I must have struck a chord because I heard from so many people, from all over the world, that they were stuck in an “IT Mindset” organization.  Unsurprisingly, their next question was how do they change their organization, or in some cases, their question was around whether it’s possible to change an IT Mindset organization, or do they need to just leave and move to a startup?

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Product vs. IT Mindset

Posted by marty cagan on October 14, 2014

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The role of the product organization is to consistently deliver significant new value to the business through continuous product innovation.  At a startup, the product team either innovates and provides real value or the startup dies.  However, in larger, more established companies, product teams very often lose their ability to deliver that ongoing value. They just make minor optimizations to existing products. Or they continue to turn out more features that don’t make a difference.

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The Internal Agency Model

Posted by marty cagan on September 25, 2014

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I have long written about the importance of dedicated, durable product teams and that we should always strive to optimize for the team and not for the individual function (e.g. product management, user experience design, engineering, test automation, data science, etc.).  It’s not hard to spot when teams have not embraced this model, as you see lots of organizational silos and “walls” between members of the team.

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Profit and Loss Responsibility

Posted by marty cagan on August 10, 2014

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One question that I continue to get from many company leaders is whether or not product managers should be given P&L responsibility for their products.  

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The Delivery Manager Role

Posted by marty cagan on July 13, 2014

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I have always been interested in taking the holistic view of product teams and understanding and appreciating each and every critical role.  In a recent article I wrote about the dynamics of strong teams versus weak teams, and judging from the response to that article, many of you are interested in this as well.  

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Good Product Team / Bad Product Team

Posted by marty cagan on June 13, 2014

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NOTE: My friend and colleague Jeff Patton is the author of an upcoming book on the general topic of User Stories and especially the technique of Story Mapping.  I was asked to write a foreword for this new book, and this article is an excerpt from the foreword.  I was also a reviewer of the book and it is definitely a must-read for any product person and fills a very big gap in the current library of Agile titles.  If you’d like to pre-order the book you can do so from O’Reilly.

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Milestone Swarming

Posted by marty cagan on May 21, 2014

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In my last article, I discussed the power of milestones and I promised I’d talk about one of my favorite techniques for rapidly delivering on milestones.  First, as a reminder, by milestone I mean delivering on some significant achievement for your business.  This might mean achieving a meaningful improvement to a key KPI, or meeting the needs of a new type of customer, or getting the results of an important A/B test. Remember that the point of a milestone is the business result, and not the date.

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The Power of Milestones

Posted by marty cagan on April 5, 2014

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In this article I wanted to talk about a concept that seems to be increasingly missing in product teams.  

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Flavors of Analytics

Posted by marty cagan on March 10, 2014

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In an earlier article (Flavors of Prototypes) I heard from many people about how it helped them to see prototypes in a new and more powerful light. Even though I had written previously about each separately, putting them together can help people get the big picture.

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The Role of Analytics

Posted by marty cagan on February 23, 2014

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One of the most significant changes in how we do product today is our use of analytics.   Any capable product leader today is expected to be comfortable with data, and understand how to leverage analytics to learn and improve quickly.

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