Product articles


Product Marty Cagan

Consensus vs. Collaboration

While mostly I focus on the techniques and best practices for creating great products, I have truly come to appreciate...

article

read more

Product Marty Cagan

Beyond Usability

In this article I wanted to try to make the case that as an industry we need to expand the...

article

read more

Product Marty Cagan

Requirements Are Not

I’m not the first person to come to this conclusion, but over the years, I’ve really come to dislike the...

article

read more

Product Marty Cagan

The CEO as Head of Product

One question I’m often asked is whether an early stage startup needs to hire a product manager or head of...

article

read more

Product Marty Cagan

The Rapid Response Team

Have you noticed how fast a team goes when they’re just getting started, but that once the product is live...

article

read more

Product Marty Cagan

New Voices in Product

I’m often asked about the blogs I read and the people I look to for inspiration as to thought leadership...

article

read more

Product Marty Cagan

The Office Of Silicon Valley

Regular readers of this blog know that I’m all about true collaboration, where product leaders, designers and engineers work together...

article

read more

Product Marty Cagan

The Domesticated Computer

In the early 1980’s, I was a very young software developer working at HP Labs, and this was when personal...

article

read more

Product Marty Cagan

Technology First vs. Needs First

There’s a debate that’s been going on in the design and user research community because the legendary Don Norman wrote...

article

read more