Product articles


Product Marty Cagan

Milestone Swarming

In my last article, I discussed the power of milestones and I promised I’d talk about one of my favorite techniques for...

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Product Marty Cagan

The Power of Milestones

In this article I wanted to talk about a concept that seems to be increasingly missing in product teams. I...

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Product Marty Cagan

Flavors of Analytics

In an earlier article (Flavors of Prototypes) I heard from many people about how it helped them to see prototypes...

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Product Marty Cagan

Flavors of Prototypes

Prototypes of various forms have been around for as long as we’ve been doing software, since the famous Fred Brooks...

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Product Marty Cagan

The Role of Analytics

One of the most significant changes in how we do product today is our use of analytics.   Any capable...

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Product Marty Cagan

Product Market Fit

In earlier articles I’ve discussed various aspects of Minimum Viable Product (which I like to refer to as MVP Tests to...

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Product Marty Cagan

Epic Waste

Much has been written about waste at startups.  I started writing about this as far back as 2005 (see Startup Product...

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Product Marty Cagan

Personas for Product Management

Product: eBay Seller Tools Pete the Power Seller Background Pete is a 46-year-old male that lives in Fresno and runs...

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Product Marty Cagan

The End Of Requirements

When I start working with product teams, one of the first things I try to do is to get them...

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Product Marty Cagan

The Biggest Risk

One of the things I like about a Lean Canvas is it helps to quickly highlight the key assumptions and...

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Product Marty Cagan

The Power of Reference Customers

Our job in the product organization is to create products that can sustain a business.  Make no mistake about it:...

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Product Marty Cagan

Selecting An Agile Coach

I should have written this article many years ago. Starting around 2004 and 2005 I began seeing an increasing number...

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Product Marty Cagan

This I Believe

This article is a little bit different, but if you make it to the last paragraph, I’m hoping it will...

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