articles


Team Objectives Marty Cagan

Team Objectives – Commitments

While most objectives are meant to be aspirational, where we aren’t sure which will succeed and to what degree, and...

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Team Objectives Marty Cagan

Team Objectives – Ambition

We have now assigned one or more specific problems to solve to each product team, but we’re not quite done...

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Team Objectives Marty Cagan

Team Objectives – Action

Keeping in mind the principles of empowerment that team objectives are designed to encourage, we are ready to have the...

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Team Objectives Marty Cagan

Team Objectives – Empowerment

NOTE: There is so much widespread confusion out there on OKR’s, it’s a very difficult topic to discuss because everyone...

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Team Objectives Marty Cagan

Team Objectives – Overview

After many years of being a very vocal advocate for the OKR (Objectives and Key Results) technique, in the majority...

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Product Strategy Marty Cagan

Product Strategy – Management

Continuing on our series on product strategy, at this point we have focused the organization on a small number of...

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Product Marty Cagan

Product Strategy – Actions

Continuing with the series on product strategy, in this article we need to leverage our insights into action. At this...

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Product Strategy Marty Cagan

Product Strategy – Insights

Continuing with the product strategy series, in this article I’d like to discuss my favorite, yet the most difficult, aspect...

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Product Strategy Marty Cagan

Product Strategy – Focus

To continue with our series on product strategy, in this article I’d like to focus on, well, focus.  The importance...

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Product Strategy Marty Cagan

Product Strategy – Overview

Ultimately, empowered product teams are all about giving teams hard problems to solve, and then giving them the space to...

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Product Management Marty Cagan

The Coaching Series

Article: The Coaching Series Over a year ago I published an article on Empowered Product Teams that described the main...

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Product Management Marty Cagan

Coaching – Ethics

In this final article on the series on coaching, I’d like to discuss one of the most sensitive, yet potentially...

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Product Marty Cagan

Coaching – Happiness

This article may seem an odd topic.  You may be thinking that it’s not the manager’s job to be responsible...

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Product Management Marty Cagan

Coaching – Strategic Context

To continue with our series on coaching, in this article I will be covering a different aspect of coaching, which...

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Product Management Marty Cagan

Coaching – Decisions

In the last article I discussed the importance of integrity, and how it is the basis for decision-making in an...

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