Build Products Customers Love

The best product companies use the product operating model to build their tech-powered products. We’ll show you how.

The SVPG Partners have led product at some of the most iconic product operating model companies in the world. We can help you transform how you work and the results you can achieve.

Featured

Product Operating Model Marty Cagan

The Product Operating Model

The response to my last article announcing my work on TRANSFORMED was very encouraging, and I want to thank everyone that shared their enthusiasm for the project or sent along their questions that they hope to see addressed in the book.   The feedback itself was not only a demand signal, but there were some...

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Product Management Marty Cagan

Product Management – Start Here

There has never been more interest in becoming a product manager.  There has also never been so many strong and helpful voices that can help these aspiring product managers (at the end of this article I’ll share several of my favorites). However, there has also never been so much noise and nonsense written about product...

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Product Management Marty Cagan

The Nature of Product

Marty Cagan joins Lenny Rachitsky for a video podcast to share how to structure your teams for innovation, how to improve your product culture, which trends in product managment to ignore, and much more.

videos

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Upcoming Public Workshops



LOVED: Product Marketing Workshop

Online - Apr 2-Apr 4 (9am-12pm PDT) / SVPG Partner - Martina Lauchengco

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SVPG Product Masterclass

Online - Apr 15-Apr 19 (12pm-5pm BST, 7am-12pm EDT) / SVPG Partner - Jon Moore

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Workshops

INSPIRED: Product Management Workshop

Intended for product managers who want to learn essential product best practices. Topics focus on working in empowered product teams and product discovery.

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EMPOWERED: Product Leadership Workshop

Intended for product, engineering, and design leaders and managers responsible for creating product organizations with empowered product teams. Topics focus on coaching, product vision, team topology, product strategy, and team objectives.

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LOVED: Product Marketing Workshop

Intended for leaders and practitioners in product or marketing who want to learn best practices in product marketing, go-to-market strategy, messaging and agile marketing.

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TRANSFORMED: Moving to the Product Model

Designed for anyone trying to learn about the product operating model, from the senior executives and company stakeholders to the product leaders and the members of the product teams. This workshop explains what it means to transform to the product operating model, and covers the critical new competencies and concepts required for a successful transformation.

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Our newest workshop is intended for all product leaders and individual contributors who want to gain a deep understanding of the principles underlying the product operating model, and to gain the knowledge to succeed in transforming to this way of working. The workshop covers the principles and concepts described in our three books: INSPIRED, EMPOWERED and the upcoming TRANSFORMED.

public workshop

Testimonials

"I said to my team that I would have gone away after just the first day with 1,001 things to try. It was all so beneficial."

— Jess H.

"We were able to make a massive breakthrough in the product excellence journey. It JUST worked. Things clicked. The teams re-engaged and re-energized. We’re sitting on the launchpad of the most impactful work we have ever done."

— Marko D.

SVPG team

An experienced set of partners

We are industry veterans who have each held executive level positions at major Silicon Valley companies where we have been instrumental in the development of leading products. We know how great products are built. And we can help you build them, too.

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