Product Discovery articles


Product Culture Marty Cagan

The Nature of Product

I spend so much of my time coaching, writing, and talking about how different it is to build products at...

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Product Discovery Marty Cagan

Discovery – Feedback

I would be very surprised if there were any product people out there that do not already know that it’s...

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Product Culture Marty Cagan

Antidote to Bad Blood

I love product origin stories.  I’ve been able to participate in a handful, and I’ve witnessed quite a few more,...

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Product Discovery Marty Cagan

Discovery vs. Documentation

The problem that I want to write about today has always been a problem, but in truth, the pandemic has...

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Product Discovery Marty Cagan

So You Want To Write a Book?

Note: This is an article intended for those considering writing a non-fiction book.   Notes on Authoring Non-Fiction Books WHY ME?...

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Product Discovery Marty Cagan

Discovery – Excuses

In this article I’d like to continue with the series on common problems with product discovery. So far I’ve talked...

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Product Discovery Marty Cagan

Prototype of the Day

In earlier articles I have written about several of the challenges that work from home has created for product teams,...

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Product Discovery Marty Cagan

Deep Thinking

Now that the world is starting to see the rollout of vaccines, many of us are, at long last, looking...

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Product Discovery Marty Cagan

Discovery – Delivery

To continue with the series on common confusions regarding product discovery, in this article I want to tackle a very...

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Product Discovery Marty Cagan

Discovery – Judgement

To continue with the series on common sources of confusion regarding product discovery, in this article I want to talk...

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Product Discovery Marty Cagan

Discovery – Problem vs. Solution

To continue with the series on common misunderstandings about product discovery, in this article I’d like to discuss a very...

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Product Discovery Marty Cagan

Discovery – Learning vs. Insights

I introduced the term product discovery about 15 years ago, and I’ve loved watching the industry gradually broaden its mind...

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Product Discovery Marty Cagan

Coaching – Collaboration

In this article, I continue the series on coaching product managers by talking about another critically important skill that is...

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Product Discovery Marty Cagan

More PM Problem Areas

Last month I published an article describing common areas of confusion I see product managers struggling with.  That article generated...

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Product Discovery Marty Cagan

Product Discovery at Apple

Apple is probably the most secretive company I know.  Especially given that they’re the most valuable company in the world,...

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