This workshop is intended for the leaders and aspiring leaders of technology-powered product organizations. This includes managers and leaders of product management, product design, and engineering.

It covers what it takes to move to truly empowered product teams, starting with the skills and responsibilities of leaders, assembling the necessary team, and establishing the proper strategic context that allows these teams to innovate and execute.

Note that this is not an introductory course. Attendees are expected to have read the books INSPIRED and EMPOWERED.

“Leadership is about recognizing that there is greatness in everyone, and your job is to create an environment where that greatness can emerge.”

Bill Campbell

Upcoming Public Workshops

EMPOWERED: Product Leadership Workshop

Online - Jul 11-14 (9am-1130am PDT) / SVPG Partner - Marty Cagan

INSPIRED+EMPOWERED: In-person Workshop – Melbourne, AU

Melbourne, AU - Jan 31-2 (9am-5:30pm AEDT) / SVPG Partner - Marty Cagan

  • The importance and techniques of coaching at every level of the organization
  • How to staff empowered teams
  • Setting a product vision that establishes a north star for your teams
  • Tradeoffs and techniques for setting and updating the topology of teams in your organization
  • Understanding how to create an effective product strategy
  • Creating team objectives and assigning them to teams
  • Principles of effective digital transformation

Every SVPG workshop is taught exclusively by one of our experienced partners.

The workshop uses relevant case studies, examples, patterns, and anti-patterns to bring the concepts to life and serve as a launch pad for deeper questions and discussion. Small group breakouts happen throughout the workshop, as well as optional office hours with the SVPG partner.

  • Four (4) consecutive days of 2 hour sessions via Zoom.
  • Optional 30 minutes of office hours after each session.

We typically run at least two EMPOWERED workshops per quarter and schedule sessions across a variety of timezones to accommodate as many geographies as possible.

  • $2495 for a single attendee
  • $2395 for each multi-ticket attendee

For workshops taught by our UK partner, pricing will appear in GBP.

You can cancel for any reason up to 7 days prior to the event for a full refund. Tickets may be transferred to another attendee at any time before the start of the workshop.

This is our first IN-PERSON public workshop since 2020.

INSPIRED: The first two days of this session are aimed at product managers, product designers, tech leads, and product leaders, discussing the principles and dynamics of strong product teams and effective product discovery.

EMPOWERED: The third day of this session is aimed at product leaders (and aspiring product leaders) and discusses how to provide the coaching and environment necessary to enable and empower your product teams.


We’ll discuss how empowered product teams determine what they need to build in order to deliver business results.  We’ll discuss in depth the techniques that product teams use to discover and deliver disruptive products, including how we tackle the major risks of value, usability, feasibility and viability, and how we use both qualitative and quantitative methods to address those risks.

We will discuss the modern product team and product leader roles in depth, along with the dynamics of strong product teams.  We’ll discuss coaching and staffing, and how we come up with a powerful and compelling product vision and product strategy, team topology, and how we effectively assign problems-to-solve to product teams.


Melbourne Marriott Hotel

Corner Exhibition & Lonsdale St

Melbourne, VIC 3000


View map


Each day will run from 9am-5:30pm AEDT

  • DAY 1 – INSPIRED – January 31, 2023
  • DAY 2 – INSPIRED – February 1, 2023
  • Day 3 – EMPOWERED – February 2, 2023


All prices are in USD (not AUD)

  • $1995 USD – COMBO Session Attendee (All 3 Days)
  • $1495 USD – INSPIRED Session Attendee (Day 1+2 Only)
  • $  995 USD – EMPOWERED Session Attendee (Day 3 Only)


Please be warned that this is an intense three days.  It is designed for technology product people that are serious about becoming exceptional at their job.  We will use every minute of the three days, and your head will be spinning.  My intention is to provide the single best learning opportunity in the world for aspiring product managers and product leaders.  These sessions have always sold out with a long waiting list, so please don’t sign up to take a spot unless you are serious about your career in product and willing to work hard to improve your skills.  If you’re not sure it’s for you, talk to someone that has attended a session.


You can cancel with a full refund for any reason up to 7 days prior to the event.  After that, it is too late for a refund but you are free to send any substitute you like.  (It is generally too late to get substitute attendees from the waiting list so the seat would go unused).

Please contact with any questions.

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