articles


Product Marty Cagan

The HP AI Workstation

NOTE: This article is very unusual.  It is the very first article I ever published.  It was published in the...

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Product Discovery Marty Cagan

So You Want To Write a Book?

Note: This is an article intended for those considering writing a non-fiction book.   Notes on Authoring Non-Fiction Books WHY ME?...

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Product Leadership Marty Cagan

The MBA Pathology

In my last article I highlighted one of the major pathologies leading to weak product managers and weak products.  While...

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Product Management Marty Cagan

The CSPO Pathology

Fair warning that this and the next article will be a tough read.  It was a tough one to write,...

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Product Culture Marty Cagan

Lessons from IKEA

By SVPG Partner Jon Moore As Partners in SVPG, we spend much of our time working with individual companies, helping...

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Product Culture Marty Cagan

Product vs. Project Teams

I should have written this article two years ago, just after I published Product vs. Feature Teams. I suspected then...

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Product Discovery Marty Cagan

Discovery – Excuses

In this article I’d like to continue with the series on common problems with product discovery. So far I’ve talked...

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Product Marty Cagan

Best vs. Rest FAQ

In my last article I discussed the two different product worlds that I straddle, and I heard from quite a...

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Product Culture Marty Cagan

The Best vs. The Rest

Both of the books INSPIRED and EMPOWERED were written to try to explain and encourage the best practices of the...

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Product Discovery Marty Cagan

Prototype of the Day

In earlier articles I have written about several of the challenges that work from home has created for product teams,...

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Product Discovery Marty Cagan

Deep Thinking

Now that the world is starting to see the rollout of vaccines, many of us are, at long last, looking...

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Product Culture Marty Cagan

Lead with Context not Control

There are so many good books available today that try to explain to company leaders the advantages of empowering your...

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Product Leadership Marty Cagan

Behind Every Great Company

In my last article, Product Leadership Is Hard, I provided a high-level overview of what it takes to provide strong...

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Product Leadership Marty Cagan

Product Leadership Is Hard

So many people I meet naively believe that the key to empowering product teams is simply to get the management...

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Product Leadership Marty Cagan

Inspired and Empowered

After a nearly two-year effort, I’m very happy to report that our new book EMPOWERED is finally available for pre-order...

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