articles


Product Culture Marty Cagan

Types of Product Coaching

When I announced the experimental Coach the Coaches session in London in May, I really didn’t know what level of...

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Product Marketing Marty Cagan

Introducing LOVED

Today we are officially announcing Martina Lauchengco’s new book LOVED: How To Rethink Marketing for Tech Products.  Below you’ll find...

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Product Culture Marty Cagan

Coaching the Coaches

This is a special note.  It is intended for those people that have dedicated themselves to coaching, training and developing...

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Product Management Marty Cagan

Value and Viability

There’s an adage about product managers that goes, “When the product succeeds, it’s because everyone on the product team did...

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Product Management Marty Cagan

Two in a Box PM

In my earlier article on the six different models of Product Ops I have found in practice, I mentioned that...

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Product Culture Marty Cagan

Scaling with Process vs. People

In my last article I provided an overview of the six major models of Product Ops that I have encountered...

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Product Management Marty Cagan

Product Ops Overview

As Product School says in their survey article trying to define what Product Ops is: “Product Ops operates differently at...

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Product Culture Marty Cagan

Process People Continued

In my last article, I talked about how one worrisome trend I am seeing is so-called “process people” using the...

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Product Culture Marty Cagan

Process People

For many years I’ve subscribed to the idea that in a product organization, there are essentially two types of contributors:...

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Product Discovery Marty Cagan

Discovery – Feedback

I would be very surprised if there were any product people out there that do not already know that it’s...

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Product Culture Marty Cagan

Antidote to Bad Blood

I love product origin stories.  I’ve been able to participate in a handful, and I’ve witnessed quite a few more,...

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Product Culture Marty Cagan

Executive Engagement

By Marty Cagan and Jon Moore Nomenclature Note: “Senior Leaders” refers here to CEO, Founders, CFO, COO, CMO, CRO, President,...

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Product Discovery Marty Cagan

Discovery vs. Documentation

The problem that I want to write about today has always been a problem, but in truth, the pandemic has...

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Product Culture Marty Cagan

40 Years In Tech

Today is August 17, 2021, which marks exactly 40 years since I began my career in tech, as a new...

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Product Leadership Marty Cagan

How Not To Coach

Nearly all of my articles are written as a form of coaching.  I’m trying to help product teams and product...

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