articles


Product Marty Cagan

Youth versus Experience

If you have been wondering what’s going on with all these startups with 20-something founders and product leaders, you’re not...

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Product Development Marty Cagan

Your Business Plan is Wrong

In my last article on “Lessons From the VC Industry” I included some thoughts suggested by a VC friend of...

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Product Management Marty Cagan

You’re Not Helping

Most of my writing is aimed at the product organization, and in helping that organization evolve to where it needs...

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Product Management Marty Cagan

Working From Home

Certainly there are disadvantages to being physically separated from your colleagues, and those are well known, but in this article,...

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Product Teams Marty Cagan

Women in Product

Note 1: I’m focusing in this article on women, however, my points here are intended to apply to all under-represented...

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Product Martina Lauchengco

Why Traditional Messaging Fails

Back when I was a product manager for Microsoft Office, we spent hundreds of thousands on positioning research. Messaging lived...

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Product Marty Cagan

Where To Work?

It’s no secret that due to the pandemic, many people in many different industries are being furloughed or their companies...

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Product Development Marty Cagan

What’s a Beta?

For years people have been arguing about what the real purpose of a “beta” is. I used to argue this...

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Product Marty Cagan

What Product Management Is Not

I find that many companies remain stuck in old, failed models of product management, and don’t always realize how important...

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Product Marty Cagan

What Makes a Great CTO?

The job of the product manager is to define the products that the product development organization will build. Even with...

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Product Culture Marty Cagan

What is a Product?

I promise this will not be one of those navel-gazing exercises.  This is going to be a very pragmatic article...

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