articles


Product Marty Cagan

Agile Development Processes

Many product development organizations have been experimenting with what has become known as “Agile Software Development” methods, the most popular...

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Product Marty Cagan

Product Validation

The past few newsletters have had references to what I call “Product Validation.” This refers to verifying that the product...

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Product Culture Marty Cagan

Famous Product Managers

What do the following people all have in common? – Marc Andreessen, co-founder of Netscape – Jeff Bezos, founder of...

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Product Marty Cagan

Platform Product Management

One of the most difficult – but highest leverage – types of product management is to define successful platforms. By...

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Product Marty Cagan

The Role of Domain Experience

This week a friend called to ask my opinion of a product management leader – I’ll call him David –...

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Product Marty Cagan

Consumer Internet Services

In the last issue I wrote about the role that domain expertise plays in product management, and I alluded to...

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Product Development Marty Cagan

Enterprise Software

I’m frustrated by the state of the Enterprise Software industry, and I have been for quite some time. While there...

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Product Marty Cagan

Youth versus Experience

If you have been wondering what’s going on with all these startups with 20-something founders and product leaders, you’re not...

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Product Marty Cagan

Beware of Specials

How many times have you seen the situation where a sales rep brings to the CEO a proposal from a...

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Product Marty Cagan

Startup Product Management

I’ve been working with quite a few startups over the past few years, usually in an advisory capacity, but sometimes...

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Product Marketing Marty Cagan

Lipstick on a Pig

A pig is a bad product. Lipstick on a pig is when product marketing tries to make the best of...

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