Product Marketing Martina Lauchengco
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Loved Martina Lauchengco
The Supermarket of Software
Consider your neighborhood supermarket. When you walk in, you see somewhere between 40,000 – 50,000 products. How do you decide...
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Introducing LOVED
Today we are officially announcing Martina Lauchengco’s new book LOVED: How To Rethink Marketing for Tech Products. Below you’ll find...
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A Better Way
Marty’s Note: The following article was written by long-time SVPG Partner, Martina Lauchengco. Martina is one of our industry’s true...
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