“So many insights and valuable lessons – loved the case studies to really bring things to life.” – Georgia G.

The TRANSFORMED workshop has three big goals:

  • First, we will educate you with a deep understanding of the product operating model, and what it means to work that way.
  • Second, we will try to convince you with detailed case studies of successful transformations, that while difficult, it is absolutely possible for you to transform your company to the product operating model.
  • Third, we will inspire you with truly impressive case studies of product innovation, showing what you too will be capable of doing once you successfully transform.

Who Should Attend

This workshop is intended for those people considering transforming to the product model. 

The session is designed for the leaders out there that are trying to help their companies transform: CEO’s, Chief Digital Officers, Chief Transformation Officers, heads of product (CPO) and heads of technology (CTO, CIO), as well as other key change agents trying to help their company succeed in this journey, such as product or transformation coaches, managers, and influential individual contributors.

Topics

The goal of the workshop is to provide a comprehensive look at what’s involved in a successful transformation to the product model. This means understanding the necessary new product competencies, the necessary new product concepts, and the critical principles that you’ll need to get right. It also includes tackling the difficult objections, and addressing inevitable problems.

Here are the specific questions and topics we’ll be covering:

  • what is the product model, and what does it really mean to transform?
  • what can a company do once they’ve transformed that they couldn’t do before?
  • what are the new core competencies that the product model depends on?
  • what are the new core concepts that the product model depends on?
  • what are the set of product first principles that you need to get right?
  • how do we assess our organization and create a plan to transform?
  • what are the tools and techniques for adopting and managing the required changes?
  • what are the common objections from each key stakeholder, and how are they best addressed?

FAQ

Should I attend TRANSFORMED or the SVPG Product Masterclass?

TRANSFORMED was designed for those considering a move to the product model. It provides a comprehensive overview of the product operating model, and is aimed primarily at senior leaders and executives inside and outside the product organization, however it may be attended by any change agent in the company, from the CEO to individual engineers.

The SVPG Product Masterclass is a much deeper dive for the actual practitioners of the product model; the product leaders and individual contributors within the product organization. It brings to life the principles and techniques covered in the books INSPIRED and EMPOWERED to provide a comprehensive understanding of what it takes to successfully work in the product model.

If you’d like help deciding which workshop is right for you, feel free to reach out to info@svpg.com.

Why choose SVPG?

The SVPG Partners have been there and done that leading companies through successful transformations.

We hold these workshops in order to share the lessons we’ve learned from our many years leading product organizations and product transformations at top product companies. 

This is why SVPG does not employ instructors. Instead, each of our sessions is delivered personally by one of the SVPG Partners. We use our decades of experience to share openly and honestly what works, and what doesn’t, and we go out of our way to expose the tough issues. Invariably, we get many questions because how the best teams work is generally quite different from how most teams work.

What keeps us holding these sessions are the countless people that have told us that these sessions literally changed the course of their careers.  We encourage you to reach out to someone you know that has attended one of our sessions.

Upcoming Public Workshops


TRANSFORMED Leadership Workshop – Chicago

Chicago - Nov 15-Nov 15 (9am - 5:30pm CT) / SVPG Partner - Marty Cagan

register

Please contact info@svpg.com for more information.