The Moral Case for the Product Model
In virtually all of my writing and speaking, I try to make the business case for the product model. I’ve...
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The Product Model in Outsourcing
By Marty Cagan and Josh Kerievsky Marty’s Note: This article continues the series probing the edges of the product model. ...
read moreThe Product Model in Government
By Marty Cagan and Stacey Langer Marty’s Note: This article continues the series probing the edges of the product model. ...
read moreThe Product Model and Org Design
When a company is transforming to the product model, one very common question we often get is whether they will...
read moreThe Product Model in Traditional IT
By Marty Cagan and Chris Jones Taking The Product Model Beyond Product Organizations Since the new book TRANSFORMED launched three...
read moreFrom Projects to Products
Talking about product culture can sound very theoretical, but it impacts everyone every day. To try and bring these principles...
read morePreparing For The Future
Note: This article is the written narrative that I prepared prior to a keynote address I gave to the Future...
read moreThe Product Operating Model
NOTE: If you are coming to this article for an introduction or overview of the product model, then instead the...
read moreThe Product Operating Model: An Introduction
The Product Operating Model Defined The product operating model, also referred to as the product model, is a conceptual model...
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