Outcomes Are Hard
By Marty Cagan and Felipe Castro Marty’s Note: My co-author for this article is the product coach Felipe Castro. I...
read moreTag Archive: product model
The Product Model and Agile
One question that I get, in various forms, is what is the relationship between Agile and the Product Operating Model? ...
read moreM&A and the Product Model
By Marty Cagan and Thomas Fredell Marty’s Note: My co-author for this article is the transformation coach Thomas Fredell. I...
read moreTests of the Product Model
The product model is all about helping companies successfully respond to the best new opportunities, and to the most serious...
read moreFounder-Style Leadership
At this point, many people have heard about, and/or shared their thoughts on the “founder mode” discussion kicked off by...
read moreTransformation Politics
Continuing on the theme of sharing more of the lessons learned from companies that are embarking on transformations to the...
read moreWinning Hearts and Minds
In my last article I discussed an anti-pattern where companies embarking on a transformation to the product model make the...
read moreTransformation as a Project
In this article I’d like to highlight an anti-pattern that my partners and I have witnessed at several companies that...
read moreCoaching Founder Mode
Sometimes naming an important but nuanced concept can give that concept real power. I would argue that’s what happened when...
read moreThe Moral Case for the Product Model
In virtually all of my writing and speaking, I try to make the business case for the product model. I’ve...
read moreThe Product Model in Outsourcing
By Marty Cagan and Josh Kerievsky Marty’s Note: This article continues the series probing the edges of the product model. ...
read moreThe Product Model in Government
By Marty Cagan and Stacey Langer Marty’s Note: This article continues the series probing the edges of the product model. ...
read moreThe Product Model and Org Design
When a company is transforming to the product model, one very common question we often get is whether they will...
read moreThe Product Model in Traditional IT
By Marty Cagan and Chris Jones Taking The Product Model Beyond Product Organizations Since the new book TRANSFORMED launched three...
read moreFrom Projects to Products
Talking about product culture can sound very theoretical, but it impacts everyone every day. To try and bring these principles...
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