Assessing Customer Impact
In my last article I wrote about the trends of continuous discovery and continuous delivery. At the end of the...
read moreTag Archive: product marketing
Product Marketing Contribution
Jane is supporting the launch of Product X, a new release her company is really excited about. She is on...
read moreWhy Traditional Messaging Fails
Back when I was a product manager for Microsoft Office, we spent hundreds of thousands on positioning research. Messaging lived...
read moreGreat Products Are Not Just the Product Guy’s Job
I recently asked the founder of a startup what he most wanted to know about marketing. He said, “What’s the...
read moreWatch Cable TV and Read People Magazine
My husband and I were watching the Daily Show the other night on our DVR, fast forwarding through commercials as...
read moreWhat’s in a Name? Less Than You Think.
No one coming to your website? Company image tired? Business plans changed? It’s time for a rebrand! Or maybe not....
read moreProduct Management vs. Product Marketing
Industry pundits claim that 9 out of 10 product releases are failures in that they don’t meet their goals. I...
read moreProduct Management vs. Product Marketing
Industry pundits claim that 9 out of 10 product releases are failures in that they don’t meet their goals. I...
read moreProduct vs. Marketing
In many product organizations there are problems between product and marketing. The problems might range from mild friction to downright...
read moreLipstick on a Pig
A pig is a bad product. Lipstick on a pig is when product marketing tries to make the best of...
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