Tag Archive: product market fit

Product Marty Cagan

Product Market Fit

In earlier articles I’ve discussed various aspects of Minimum Viable Product (which I like to refer to as MVP Tests to...

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Product Marty Cagan

The Power of Reference Customers

Our job in the product organization is to create products that can sustain a business.  Make no mistake about it:...

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Product Marty Cagan

Viable Product vs. Minimal Product

To continue on the series of articles describing the critically important concept of Minimum Viable Product (MVP), in this article...

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Product Marty Cagan

Minimum Viable Product

One of the most important concepts in all of software is the notion of minimum viable product (often referred to...

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