The Era of the Product Creator
I have been emphasizing that the heart of the product manager job is product creation. The job is not about...
read moreTag Archive: product management
INSPIRED in the Generative AI Era
Marty’s Note: The book INSPIRED is available in hardcover, digital, and audio versions, but until now, the audio version was...
read moreProduct, Design and AI
By Marty Cagan and Bob Baxley Marty’s Note: My co-author for this article is the design leader Bob Baxley. Bob...
read moreA Vision For Product Teams
In this article, I want to talk about where I believe generative AI is going to take the roles on...
read moreAI Product Management 2 Years In
Whenever we talk about Generative AI, we need to be clear whether we’re talking about incorporating this new enabling technology...
read moreGood Product People
Recently Shreyas Doshi published a reminder that the vast majority of the best product people are not likely to be...
read moreAI Product Management
By Marty Cagan and Marily Nika Marty’s Note: Recently I have co-authored a few articles allowing me to highlight different...
read moreProduct Predictions 2024
Recently I was invited by Productboard to give a talk on the topic of what 2024 might have in store...
read moreAlternatives To Product Managers
I doubt anyone is surprised to learn that many people have been asking me about Brian Chesky’s recent comments. I’ve...
read moreProduct Management: An Introduction
There are three common models of product management found across organizations, but for those working in the product operating model,...
read moreProduct Discovery Series
Since we first introduced the term product discovery, SVPG has published many articles on the topic. This is a curated...
read moreOmni-Channel Product
Have you ever received a text notification from your airline about a flight delay before the ground crew in the...
read moreTen Keys to Product Optimization
Product Optimization is a hot topic. It can provide real value to teams. However, many people confuse optimization with product...
read moreThe Role of Product at Apple
It pains me to write this article. I have been an unapologetic Apple fanboy for as long as I’ve been...
read moreFunnels vs. Umbrellas
In my last newsletter I wrote about Stakeholder Management. That article seemed to strike a chord with many people. One...
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