Product Marketing Contribution
Jane is supporting the launch of Product X, a new release her company is really excited about. She is on...
read moreTag Archive: marketing
Watch Cable TV and Read People Magazine
My husband and I were watching the Daily Show the other night on our DVR, fast forwarding through commercials as...
read moreGetting Past The Gatekeepers
Readers of my articles know that I believe that the single most important thing that a product manager does is...
read moreWhat’s in a Name? Less Than You Think.
No one coming to your website? Company image tired? Business plans changed? It’s time for a rebrand! Or maybe not....
read moreSolutions Products vs. Solutions Marketing
Article by Martina Lauchengco and Marty Cagan We realize that most of our topics concern the development of Internet services,...
read moreProduct vs. Marketing
In many product organizations there are problems between product and marketing. The problems might range from mild friction to downright...
read moreLipstick on a Pig
A pig is a bad product. Lipstick on a pig is when product marketing tries to make the best of...
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