Product Discovery Series

Since we first introduced the term product discovery, SVPG has published many articles on the topic.

This is a curated list of some of the product discovery related articles we’ve published.  We will continue to update this page as we publish additional articles.

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Understanding Product Discovery 

• The Origin of Product Discovery  – The historical context behind the term “product discovery.”
• Continuous Discovery – The movement toward continuous discovery and continuous delivery.
• Discovery – Learning vs. Insights – The difference between learning and insights in the context of product discovery. 
• Discovery – Problem vs. Solution – The importance of focusing on both the problem and the solution during product discovery.
• Discovery – Judgement – The four areas where judgement is essential in product discovery.
• Discovery – Delivery – Addresses the anti-pattern of separating product discovery and delivery into different teams.
• Discovery – Excuses – Answers to the most common excuses teams make to avoid proper product discovery.
• Discovery vs. Design – The role of product discovery in feature teams.
• Discovery vs. Documentation – The argument against relying on heavy documentation without doing necessary discovery work.
• Product Discovery vs. Product Optimization – The difference between product discovery and product optimization techniques.
• Market Discovery vs. Product Discovery – The difference between market discovery and product discovery.

Product Discovery Techniques and Strategies

• Time-Boxing Product Discovery – The concept of time-boxing in product discovery. 
• Discovery Sprints – Describes the purpose of a time-boxed discovery sprint.
• Continuous Discovery – The advent of continuous discovery and delivery.
• Product Discovery With Live Data Prototypes  – How to use live data prototypes in product discovery. 
• Product Discovery Diary  – An example of the fast pace and rhythm of discovery.
• Planning Product Discovery – Situations where advanced planning is important in product discovery. ​
• Product Discovery Plan – The components of a product discovery plan.

Product Discovery in Challenging Situations

• Product Discovery in Established Companies – Maintaining product discovery momentum in an established company.
• Discovery When Working Remotely – Best practices in a distributed environment.
• Product Discovery In Regulated Environments – Strategies for conducting discovery regulated industries.
• Product Discovery Anti-Patterns – Challenges and pitfalls in product discovery.

Product Discovery in Action

• The Product Model at Amazon – Amazon’s approach to product discovery.
• The Product Model at Spotify – Spotify’s approach to product discovery.
• Product Discovery at Apple – Apple’s approach to product discovery.