LOVED: How to Rethink Product Marketing
Online - Sep 26-29 (9am-11am PDT) / SVPG Partner - Martina Lauchengco
public workshop
What determines the difference between a strong product’s success or failure? This workshop sets the stage for the most foundational work required to market a winning tech product — product marketing.
This workshop is for leaders or practitioners in product or marketing who want to learn best practices in product marketing, go-to-market strategy, messaging and agile marketing. It brings to life the key concepts taught in the book LOVED: How to Rethink Marketing for Tech Products.
In-depth examples and best practices are explored using exercises that let attendees practice the key concepts themselves.
“What you want most from marketing – a bigger pipeline, a loved brand – isn’t just about doing more marketing, it’s about doing better product marketing.”
Martina Lauchengco, SVPG Partner and author of LOVED
Online - Sep 26-29 (9am-11am PDT) / SVPG Partner - Martina Lauchengco
LOVED is taught by Martina Lauchengco.
This is a dynamic, interactive workshop where you engage with peers on the fundamentals of product marketing and put the one-sheet canvas frameworks taught in the workshop and the book LOVED to work.
PLEASE NOTE: FOR THE 5/16-5/19 WORKSHOP, THE FINAL DAY – THURSDAY, MAY 19 – WILL START AT 10AM PACIFIC TIME, INSTEAD OF 9AM.
We typically run a few LOVED workshops per year.
You can cancel for any reason up to 7 days prior to the event for a full refund. Tickets may be transferred to another attendee at any time before the start of the workshop.
Please contact info@svpg.com with any questions.
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