How to Rethink Product Marketing

All product marketers should rethink how they do their jobs using AI. But even though the tools are changing fast, foundational best practices remain the same. These strong foundational skills are required to know great from just good enough. 

And, given the rapid proliferation of products and the ease of bringing them to market, product marketing has never been more important. It’s the difference between a product being adopted and embraced by the market versus just surviving.

This workshop shares the best of what we see out there in uses of AI for PMMs along with foundational best practices to ground the work.

It’s hands-on work and an opportunity to learn with a global community of others.

The workshop is for leaders or practitioners in product or marketing who want to learn best practices in product marketing, go-to-market strategy, messaging and agile marketing. It brings recent best practices together with the key concepts taught in the book LOVED: How to Rethink Marketing for Tech Products. 

“What you want most from marketing – a bigger pipeline, a loved brand – isn’t just about doing more marketing, it’s about doing better product marketing.”

Martina Lauchengco, SVPG Partner and author of LOVED

Upcoming Product Marketing Workshops

LOVED: Product Marketing Workshop

Online - Nov 12-Nov 13 (8am - 12pm PST) / SVPG Partner - Martina Lauchengco

register

We will cover in-depth examples and product marketing best practices using exercises that let attendees practice the key concepts themselves. The hands-on group work includes prompting coaching, tools and foundational skills in these key areas: 

  • The Product Marketing Role. The four fundamentals of product marketing. Best practices for how to interface between product, marketing and sales. How AI is impacting this.
  • Product’s Go-to-Market Strategy. What this looks like when done well, why it makes a difference for penetrating markets, and the introduction of the one-sheet PGTM canvas as a tool to drive alignment across product and GTM teams.
  • Shaping Perception and Messaging. How to make messaging more authentic and customer-centric, what good looks like in crowded markets, and how all this impacts a product’s positioning. The one-sheet messaging canvas tool is introduced.
  • Agile Marketing and AI Best Practices. How to use a release scale, run agile marketing, measure marketing, and learn from best-in-class examples of others.

LOVED is taught by Martina Lauchengco, author of LOVED: How to Rethink Marketing for Tech Products.

This is a dynamic, interactive product marketing workshop where you engage with peers on the fundamentals of product marketing and put the one-sheet canvas frameworks taught in the workshop and the book LOVED to work.

Please contact info@svpg.com with any questions.