LOVED: Product Marketing Workshop
Online - Apr 9-Apr 11 (9am-12pm PDT) / SVPG Partner - Martina Lauchengco
public workshop
What determines the difference between a strong product’s success or failure? This product marketing workshop sets the stage for the most foundational work required to market a winning tech product — product marketing.
This workshop is for leaders or practitioners in product or marketing who want to learn best practices in product marketing, go-to-market strategy, messaging and agile marketing. It brings to life the key concepts taught in the book LOVED: How to Rethink Marketing for Tech Products.
“What you want most from marketing – a bigger pipeline, a loved brand – isn’t just about doing more marketing, it’s about doing better product marketing.”
Martina Lauchengco, SVPG Partner and author of LOVED
Online - Apr 9-Apr 11 (9am-12pm PDT) / SVPG Partner - Martina Lauchengco
We will cover in-depth examples and product marketing best practices using exercises that let attendees practice the key concepts themselves including:
LOVED is taught by Martina Lauchengco, author of LOVED: How to Rethink Marketing for Tech Products.
This is a dynamic, interactive product marketing workshop where you engage with peers on the fundamentals of product marketing and put the one-sheet canvas frameworks taught in the workshop and the book LOVED to work.
Please contact info@svpg.com with any questions.
Intended for product managers who want to learn essential product best practices. Topics focus on working in empowered product teams and product discovery.
public workshop
learn moreIntended for product, engineering, and design leaders and managers responsible for creating product organizations with empowered product teams. Topics focus on coaching, product vision, team topology, product strategy, and team objectives.
public workshop
learn moreDesigned for anyone trying to learn about the product operating model, from the senior executives and company stakeholders to the product leaders and the members of the product teams. This workshop explains what it means to transform to the product operating model, and covers the critical new competencies and concepts required for a successful transformation.
public workshop
learn moreIntended for companies serious about transforming how they do product development. Private engagements combine INSPIRED and EMPOWERED into an interactive workshop customized for your product organization.
private workshop