Team Objectives articles


Team Objectives Marty Cagan

Team Objectives – Summary

We need some way to assign and manage work to product teams, and we want to do this in a...

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Team Objectives Marty Cagan

Team Objectives – Management

Continuing on our series on team objectives, once product teams have their team objectives for the quarter and are pursuing,...

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Team Objectives Marty Cagan

Team Objectives – Collaboration

Continuing with our series on Team Objectives, there are several forms of collaboration that are essential, yet often confusing to...

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Team Objectives Marty Cagan

Team Objectives – Commitments

While most objectives are meant to be aspirational, where we aren’t sure which will succeed and to what degree, and...

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Team Objectives Marty Cagan

Team Objectives – Ambition

We have now assigned one or more specific problems to solve to each product team, but we’re not quite done...

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Team Objectives Marty Cagan

Team Objectives – Action

Keeping in mind the principles of empowerment that team objectives are designed to encourage, we are ready to have the...

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Team Objectives Marty Cagan

Team Objectives – Empowerment

NOTE: There is so much widespread confusion out there on OKR’s, it’s a very difficult topic to discuss because everyone...

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Team Objectives Marty Cagan

Team Objectives – Overview

After many years of being a very vocal advocate for the OKR (Objectives and Key Results) technique, in the majority...

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