Product articles


Product Marty Cagan

The Product Decade

I don’t think there has ever been a better time to be a product person than right now.  In fact,...

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Product Marty Cagan

Outsourcing Core Competencies

I work exclusively with commercial software product organizations.  Organizations that must create products and services that thousands or millions of...

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Product Marty Cagan

Product Discovery Diary

When product managers and designers move from the very linear, Waterfall-based processes, to the much more iterative and exploratory discovery-based...

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Product Marty Cagan

The Product Discovery Plan

In my last article, I discussed the situation where Product Discovery is essentially not discovery at all, but rather just...

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Product Marty Cagan

Feed The Beast

For those that haven’t heard the term before, “feed the beast” refers to one of the most common problems with...

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Product Marty Cagan

Holistic View of Product

For a startup, where there’s typically just one product team, it’s not too hard for the leaders to keep in...

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Product Marty Cagan

The Two-Week Rule

I need to interrupt my series of articles on product portfolio planning because over the past week I learned of...

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Product Marty Cagan

Lessons from Amazon

Several people pointed me to this great little talk by Jeff Bezos, the founder and CEO of Amazon.  If you...

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Product Marty Cagan

Lessons From Incubators

In the last couple articles I discussed product portfolio planning lessons we can learn from the Venture Capital industry. In...

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Product Marty Cagan

Lessons from the VC Industry

In earlier articles we discussed the purpose of product portfolio planning and the frustrations with current product portfolio planning.  In...

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Product Marty Cagan

Portfolio Grooming

I have never seen a technology product company that didn’t have more ideas they wanted to pursue, than capacity for...

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