Product articles


Product Marty Cagan

Lean Thinking

A while ago I posted an article on people that I think have something really valuable to say to product...

article

read more

Product Marty Cagan

The Greatest

It may have been Muhammad Ali in the boxing world, but in the product world, it’s hard to argue that...

article

read more

Product Marty Cagan

Minimum Viable Product

One of the most important concepts in all of software is the notion of minimum viable product (often referred to...

article

read more

Product Marty Cagan

Competition

One of the constants in our business is competition.  Very occasionally you find a company that has established a monopoly...

article

read more

Product Marty Cagan

Project-based Funding

If your company is one that still allocates product development funds based on approval of projects, then you still have...

article

read more

Product Marty Cagan

Product Evangelism

In my last article I wrote about the importance of product passion, and I said that one of the reasons...

article

read more

Product Marty Cagan

Product Passion

One topic I’ve never written explicitly about is the need for product passion.  I’ve referenced it at the top of...

article

read more

Product Marty Cagan

The Two Core Competencies

Good product teams must be good at product discovery, which means they must get good at learning quickly.  They need...

article

read more

Product Marty Cagan

The Most Important Thing V1

There are several skills and activities that are important when coming up with great products.  In my last article, I...

article

read more

Product Marty Cagan

Flying Blind

I know this topic is going to sound far-fetched to many of you, but I am finding too many product...

article

read more

Product Marty Cagan

Preparing For War

For many years now I have recommended the classic book “The Innovator’s Dilemma” because I think it does such a...

article

read more

Product Marty Cagan

The Importance Of Failing

Recently a friend of mine sent me a link to this short video from totally outside of the technology field. ...

article

read more

Product Marty Cagan

The VP Product Role

If you take a look at the list of open product positions at the end of my recent newsletter, you’ll...

article

read more

Product Martina Lauchengco

Why Traditional Messaging Fails

Back when I was a product manager for Microsoft Office, we spent hundreds of thousands on positioning research. Messaging lived...

article

read more