Product articles


Product Marty Cagan

Time-Boxing Product Discovery

In my last article I talked about one technique for applying Scrum concepts to product discovery – the opportunity backlog....

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Product Marty Cagan

The Opportunity Backlog

Recently I was with my friend Jeff Patton, one of the pioneers in applying Agile to product organizations, and he...

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Product Marty Cagan

Lead Engineer as Product Owner

Many companies I meet are confused about roles and responsibilities.  They’re not sure the difference between product managers and project...

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Product Marty Cagan

Lessons From Leaders

One thing I love to do when I visit with companies is collect their favorite quotes and mantras.  It helps...

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Product Marty Cagan

Product Scorecard Stages

Normally I like to keep my newsletters to discussions of organization, process and best practices that I believe apply to...

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Product Martina Lauchengco

Product Marketing Contribution

Jane is supporting the launch of Product X, a new release her company is really excited about. She is on...

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Product Marty Cagan

Defining Good

I consistently get asked questions like the following: “Just look at Facebook/Amazon/Google (usually one of those three).  Don’t you think...

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Product Marty Cagan

Live-Data Prototypes vs. Production

I have written earlier about the differences between user prototypes (simulations intended to test the user experience), and live-data prototypes...

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Product Marty Cagan

Viable Product vs. Minimal Product

To continue on the series of articles describing the critically important concept of Minimum Viable Product (MVP), in this article...

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Product Marty Cagan

Product Management Then and Now

Occasionally in my work with technology product teams around the world, I run into product managers that are still practicing...

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Product Marty Cagan

Measuring Innovation

Measuring innovation is a popular topic lately.  Many product teams use Product Scorecards to keep their focus on outcomes rather...

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