Product articles


Product Marty Cagan

The Need For Speed

I’m always badgering teams about moving faster.  Yet I continue to meet people and teams that not only move very...

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Product Marty Cagan

Developing Strong Product Teams

Note: This article is a collaboration between myself and my long-time friend and colleague Jeff Patton.  We often work together...

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Product Marty Cagan

Funnels vs. Umbrellas

In my last newsletter I wrote about Stakeholder Management.  That article seemed to strike a chord with many people. One...

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Product Marty Cagan

Stakeholder Management

I’m not sure why I haven’t written specifically on this topic before because it comes up as an issue with...

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Product Marty Cagan

Value Creation vs. Value Capture

People approach creating products from many different perspectives.  Some seek out customer pain and dedicate themselves to solving their problems....

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Product Marty Cagan

The Inconvenient Truth About Product

Every week I continue to find product teams laboring away on old-style product roadmaps that have been painstakingly negotiated with...

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Product Marty Cagan

Vision Pivots vs. Discovery Pivots

The term “pivot” is probably one of the most overused and abused terms in today’s product teams.  If you’re not...

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Product Marty Cagan

Top-Down Dates

In my last article, I discussed how we manage public commitments in an Agile, Dual-Track environment.  In that article I...

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Product Marty Cagan

High-Integrity Commitments

The past several articles have discussed the nature of Continuous Discovery.  In this article I’d like to discuss another dimension...

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Product Marty Cagan

Assessing Customer Impact

In my last article I wrote about the trends of continuous discovery and continuous delivery.  At the end of the...

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Product Marty Cagan

Continuous Discovery

I have written recently about how product teams do product discovery in parallel with product delivery.  I have also written...

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Product Marty Cagan

Product Manager Charm School

Recently I wrote about Apprentice Product Manager programs, where companies recruit and groom high-potential product managers.  Quite a few people...

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Product Marty Cagan

Dual-Track Agile

When I first start working with an Agile product team, one of the most common situations I find is where...

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Product Marty Cagan

APM Programs

The Value of Establishing an APM Program I find that most tech product companies out there are struggling to find...

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