Product articles


Product Marty Cagan

Roadmap Alternative FAQ

In my prior article I discussed my favorite alternative to conventional product roadmaps.  That article seemed to strike a chord...

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Product Marty Cagan

The Alternative to Roadmaps

I have always loved the General George Patton quote: “Don’t tell people what to do; tell them what you need...

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Product Marty Cagan

The Role of Product at Apple

It pains me to write this article. I have been an unapologetic Apple fanboy for as long as I’ve been...

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Product Marty Cagan

Leadership vs. Management

I would argue that two of the most importance competencies in building great product organizations, indeed nearly any significant organizational undertaking,...

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Product Marty Cagan

Autonomy vs. Initiatives

To continue on the series on team autonomy (see autonomy vs. leverage, autonomy vs. mission and autonomy vs. ownership), I wanted...

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Product Marty Cagan

Autonomy vs. Ownership

In my recent articles I have been exploring the critically important but complex topic of autonomy of product teams.  First we...

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Product Marty Cagan

Autonomy vs. Mission

In my last article I discussed the trade-offs between the sometimes conflicting goals of team autonomy versus leverage.  Quite a few...

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Product Marty Cagan

Autonomy vs. Leverage

Virtually every leading tech company has jumped on the empowered, dedicated/durable, cross-functional, collaborative product team bandwagon, and I think things...

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Product Marty Cagan

The Power of Customer Misbehavior

There are of course many ways to come up with significant new product ideas.  Historically, the two main approaches have...

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Product Marty Cagan

Shared Learning

One of the tenets of Product Discovery, Lean UX and Lean Startup methodology in general, is to try and avoid...

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Product Marty Cagan

Product vs. IT Mindset

The role of the product organization is to consistently deliver significant new value to the business through continuous product innovation....

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Product Marty Cagan

The Internal Agency Model

I have long written about the importance of dedicated, durable product teams and that we should always strive to optimize for...

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Product Marty Cagan

Profit and Loss Responsibility

One question that I continue to get from many company leaders is whether or not product managers should be given...

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Product Marty Cagan

The Delivery Manager Role

I have always been interested in taking the holistic view of product teams and understanding and appreciating each and every...

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