Product articles


Product Marty Cagan

Coaching – Managing Time

I’ve long said that to get the critically important work of a product manager done, you need on the order...

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Product Marty Cagan

INSPIRED V2

I’m happy to announce the results of my big project over the past year, which was to produce and release...

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Product Marty Cagan

The Customer Letter

In this article I’d like to discuss another discovery framing technique. For smaller and more typical size product discovery efforts,...

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Product Marty Cagan

The GPM Role

I’ve been working with several companies that are experiencing rapid growth, and there’s a role in these growth-stage product organizations...

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Product Chris Jones

Pilot Teams

NOTE: This article is by SVPG Partner Chris Jones. He specializes in helping organizations and teams transform to raise their...

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Product Marty Cagan

Technology-Powered Disruption

Most people by now have read Marc Andreessen’s Why Software Is Eating The World.   This was written back in...

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Product Marty Cagan

Tribute to Bruce Williams

This has been a tough year for the technology industry.  In March we lost Andy Grove, and in April we...

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Product Marty Cagan

Discovery Coaches

In my last article on Discovery Sprints I mentioned the concept of Discovery Coaches and several people asked me about...

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Product Marty Cagan

Discovery Sprints

I find that many teams, especially those new to modern product techniques, are looking for a structured introduction to modern...

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Product Marty Cagan

Ten Keys to Product Optimization

Product Optimization is a hot topic.  It can provide real value to teams.  However, many people confuse optimization with product...

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Product Marty Cagan

Devolving From Good To Bad

Lots of people have written about the challenges of managing growth.  Especially about the importance of working hard to maintain...

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Product Marty Cagan

Product For Legacy Companies

NOTE: This article is from the foreword to the new 2nd Edition of The Art of Scalability by Marty Abbott...

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Product Marty Cagan

Missionaries vs. Mercenaries

One of my all-time favorite quotes in our industry comes by way of the legendary VC, John Doerr, where he...

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