Product articles


Product Marty Cagan

The Board of Advisors

In my last article I began a series on the product planning process. I wanted to start by emphasizing that...

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Product Marty Cagan

Visiontyping and the Hands-On Executive

In my last article on Inspiring Product Leaders (see www.svpg.com/inspiring-product-leaders) I wrote about executives that are deeply involved in the...

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Product Marty Cagan

Inspiring Product Leaders

Last week Silicon Valley and the Internet industry lost one of its pioneers. For those that knew him, Mike Homer...

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Product Marty Cagan

How To Kill Innovation

Last week I ran into two different software technology companies (neither in Silicon Valley) that had just recently brought in...

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Product Marty Cagan

Product Management Certification?

Occasionally product managers will ask me if they should get “certified” as a product manager. There are half a dozen...

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Product Marty Cagan

Global Product Management

One of the amazing things about doing web-based products and services is watching how quickly the service gets adopted internationally....

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Product Marty Cagan

What Makes a Great CTO?

The job of the product manager is to define the products that the product development organization will build. Even with...

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Product Marty Cagan

Avoiding Design By Committee

One of the big advantages that startups have is that there aren’t many people. As companies get larger (even a...

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