Product Development articles


Product Development Marty Cagan

Planning Product Discovery

Much of product discovery work doesn’t actually require a lot of planning. We need to come up with a solution to...

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Product Development Marty Cagan

Developer Powered Innovation

There is a very common fallacy about developers in our industry, and I think it hurts countless companies. Have you...

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Product Marty Cagan

The Alternative to Roadmaps

I have always loved the General George Patton quote: “Don’t tell people what to do; tell them what you need...

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Product Marty Cagan

Leadership vs. Management

I would argue that two of the most importance competencies in building great product organizations, indeed nearly any significant organizational undertaking,...

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Product Design Marty Cagan

Product Fail

NOTE: This article is a narrative version of a talk I’ve given for developers at the Craft Conference and for...

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Product Marty Cagan

Shared Learning

One of the tenets of Product Discovery, Lean UX and Lean Startup methodology in general, is to try and avoid...

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Product Marty Cagan

Selecting An Agile Coach

I should have written this article many years ago. Starting around 2004 and 2005 I began seeing an increasing number...

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Product Marty Cagan

The Importance Of Failing

Recently a friend of mine sent me a link to this short video from totally outside of the technology field. ...

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Product Development Marty Cagan

Big Bang Releases

What is a “Big Bang” release? This is when a team works for several months on a project with the...

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Product Marty Cagan

Requirements Are Not

I’m not the first person to come to this conclusion, but over the years, I’ve really come to dislike the...

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Product Development Marty Cagan

Top 10 Reasons for Slow Velocity

I work with quite a few product teams, and after a while you start to see patterns.  Many organizations are...

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Product Development Marty Cagan

A Trend of Global Proportions

I am writing this article sitting on yet another international flight, and I wanted to discuss what I believe to...

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Product Marty Cagan

Dedicated Product Teams

In my last article I talked about the importance of knocking down walls, especially the wall between product management and...

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