Product Design articles


Product Design Chris Jones

Design in Enterprise Software Companies

Enterprise Software Companies Are Getting Design Wrong by SVPG Product Partner Chris Jones A frequently cited difference between B2C and B2B...

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Product Design Chris Jones

The Product Designer Role

You got the go ahead to hire some in-house designers. That’s great news! Up until now you’ve been relying on...

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Product Design Marty Cagan

Vision vs. Strategy

Overview In recent articles on keys to product success and the alternative to roadmaps I have highlighted that if you want the benefits...

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Product Culture Marty Cagan

Discovery vs. Delivery

Most of us are working on solving some pretty hard problems, and it usually ends up taking some fairly complex...

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Product Design Marty Cagan

Product Fail

NOTE: This article is a narrative version of a talk I’ve given for developers at the Craft Conference and for...

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Product Marty Cagan

Inspiring Product Leaders

Last week Silicon Valley and the Internet industry lost one of its pioneers. For those that knew him, Mike Homer...

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Product Design Marty Cagan

Personas for Product Management

Product management is all about choices. Making decisions about what opportunities are worth chasing, which problems are worth solving, what...

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Product Marty Cagan

Great Products By Design

I do not believe great products happen by accident. In every case, behind every great product I find that there...

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Product Marty Cagan

Usability vs. Aesthetics

I think most would agree that the general state of web site design is still in its infancy, at least...

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