Product Culture articles


Product Culture Marty Cagan

The Best vs. The Rest

Both of the books INSPIRED and EMPOWERED were written to try to explain and encourage the best practices of the...

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Product Culture Marty Cagan

Lead with Context not Control

There are so many good books available today that try to explain to company leaders the advantages of empowering your...

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Product Culture Marty Cagan

Keys To Successful Transformation

By SVPG Partners Marty Cagan and Lea Hickman In the earlier article on Meaningful Transformation, we talked about the steps...

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Product Culture Marty Cagan

New Employee Bootcamp

SVPG Partner Christian Idiodi has built a powerful reputation over the years for developing very strong product teams. In his...

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Product Culture Marty Cagan

Advocating For Racial Equity

For those that haven’t yet met Christian, he joined as an SVPG Partner about a year ago.  He is one...

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Product Culture Marty Cagan

Transformation in Action

My last article on Meaningful Transformation got a very good response from people, and several people wrote to ask what...

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Product Culture Marty Cagan

Meaningful Transformation

Now that more people have a clearer understanding of the differences between feature teams and empowered product teams, by far...

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Product Culture Marty Cagan

The Most Important Thing

During these work-from-home times, I’ve been doing a lot of video-based AMA’s (Ask Me Anything).  It gives me a break...

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Product Culture Marty Cagan

The Role of Technology

I’ve been spending a good amount of time this past couple of years – and especially the past few weeks...

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Product Culture Chris Jones

The Coaching Mindset

Over the past months, SVPG has published several articles on coaching product managers. Many of these have focused on how...

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Product Culture Marty Cagan

Coaching – Customer-Centricity

In this article I want to continue with the series on coaching, this time to help develop the critical trait...

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Product Culture Marty Cagan

What is a Product?

I promise this will not be one of those navel-gazing exercises.  This is going to be a very pragmatic article...

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Product Culture Marty Cagan

Product vs. Feature Teams

This article is certain to upset many people. I’m sorry for that, but the degree of ongoing noise and confusion...

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Product Culture Marty Cagan

The Greatest Coach

I talk a lot about product culture and how important it is, but one inconvenient fact has always bothered me,...

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Product Culture Marty Cagan

Empowered Product Teams

Note: This is the narrative article version of a talk I’ve started giving recently at conferences, product meetups and corporate...

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