Product Culture articles


Product Culture Marty Cagan

Best vs. Rest Explained

In my last article, I shared with you some of the key learnings from The Lost Interview with Steve Jobs. ...

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Product Culture Marty Cagan

The Nature of Product

I spend so much of my time coaching, writing, and talking about how different it is to build products at...

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Product Culture Marty Cagan

Types of Product Coaching

When I announced the experimental Coach the Coaches session in London in May, I really didn’t know what level of...

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Product Culture Marty Cagan

Coaching the Coaches

This is a special note.  It is intended for those people that have dedicated themselves to coaching, training and developing...

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Product Culture Marty Cagan

Scaling with Process vs. People

In my last article I provided an overview of the six major models of Product Ops that I have encountered...

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Product Culture Marty Cagan

Process People Continued

In my last article, I talked about how one worrisome trend I am seeing is so-called “process people” using the...

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Product Culture Marty Cagan

Process People

For many years I’ve subscribed to the idea that in a product organization, there are essentially two types of contributors:...

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Product Culture Marty Cagan

Antidote to Bad Blood

I love product origin stories.  I’ve been able to participate in a handful, and I’ve witnessed quite a few more,...

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Product Culture Marty Cagan

Executive Engagement

By Marty Cagan and Jon Moore Nomenclature Note: “Senior Leaders” refers here to CEO, Founders, CFO, COO, CMO, CRO, President,...

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Product Culture Marty Cagan

40 Years In Tech

Today is August 17, 2021, which marks exactly 40 years since I began my career in tech, as a new...

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Product Culture Marty Cagan

Discovery vs. Design

One nomenclature clarification before we dive into this:  Normally in my writing I try to be consistent and say that...

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Product Culture Marty Cagan

Lessons from IKEA

By SVPG Partner Jon Moore As Partners in SVPG, we spend much of our time working with individual companies, helping...

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Product Culture Marty Cagan

Product vs. Project Teams

I should have written this article two years ago, just after I published Product vs. Feature Teams. I suspected then...

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Product Marty Cagan

Best vs. Rest FAQ

In my last article I discussed the two different product worlds that I straddle, and I heard from quite a...

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Product Culture Marty Cagan

The Best vs. The Rest

Both of the books INSPIRED and EMPOWERED were written to try to explain and encourage the best practices of the...

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