Product Development Process articles


Product Development Process Marty Cagan

Process vs. Model

There’s an old saying which comes from the world of statistics: “All models are wrong, but some are useful.”  This...

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Product Culture Marty Cagan

Process People

For many years I’ve subscribed to the idea that in a product organization, there are essentially two types of contributors:...

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Product Development Process Marty Cagan

No Silver Bullet

More than 20 years ago Fred Brooks published a seminal essay on the nature of software, called “No Silver Bullet:...

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Product Marty Cagan

Lessons from Apple

I have to admit to a strong bias up front: I love Apple. I think they’re responsible for some of...

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Product Development Process Marty Cagan

Left Of The Line

I picked up this phrase “left of the line” from my friends at the e-commerce site kbb.com. At the highest...

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Product Development Process Chris Jones

Learning Fast vs. Failing Fast

By SVPG Partner Chris Jones At this point, nearly everyone in product at some point has heard phrases like “fail...

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Product Development Process Marty Cagan

High-Fidelity Prototypes

In several earlier articles I have talked about aspects of prototypes. I’ve talked about using them as the basis for...

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Product Development Process Marty Cagan

Gentle Deployment

One of the fun things about working on a 1.0 product is that you get to start fresh with your...

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Product Development Process Marty Cagan

Engineers and Sales People

Believe it or not, there are still people out there that think that a technology company is really about two...

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Product Marty Cagan

Design vs. Implementation

NOTE: “Design” below refers to User Experience Design, and not Architectural or Systems Design. There are many things in the...

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Product Development Marty Cagan

Big Bang Releases

What is a “Big Bang” release? This is when a team works for several months on a project with the...

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Product Development Process Marty Cagan

Beyond Lean and Agile

I have been working exclusively with technology product teams now for a full 35 years, and I’ve seen countless processes,...

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