Product Development Process articles


Product Development Process Marty Cagan

No Silver Bullet

More than 20 years ago Fred Brooks published a seminal essay on the nature of software, called “No Silver Bullet:...

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Product Development Process Marty Cagan

Left Of The Line

I picked up this phrase “left of the line” from my friends at the e-commerce site kbb.com. At the highest...

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Product Development Process Marty Cagan

High-Fidelity Prototypes

In several earlier articles I have talked about aspects of prototypes. I’ve talked about using them as the basis for...

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Product Development Marty Cagan

Prototype Testing

Readers of these articles know that I view the high-fidelity prototype as the primary means of describing the product to...

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Product Marty Cagan

The Origins of Agile

If your engineering team hasn’t already moved to some form of Agile methods (like Scrum or XP), then it’s likely...

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Product Marty Cagan

Design vs. Implementation

NOTE: “Design” below refers to User Experience Design, and not Architectural or Systems Design. There are many things in the...

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Product Development Process Marty Cagan

The Product Council

Even in small companies, getting decisions made is often time-consuming and frustrating. Every product company needs a mechanism to get...

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Product Marty Cagan

Lessons from Apple

I have to admit to a strong bias up front: I love Apple. I think they’re responsible for some of...

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Product Development Process Marty Cagan

Gentle Deployment

One of the fun things about working on a 1.0 product is that you get to start fresh with your...

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Product Marty Cagan

Rapid Response

I’ve talked elsewhere about the pitfalls of confusing product launch with success, and how important it is to not lose...

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Product Marty Cagan

Product Validation

The past few newsletters have had references to what I call “Product Validation.” This refers to verifying that the product...

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