Public Workshop - January 25-26, 2017 - San Francisco

Register at:


This workshop is specifically designed for Product Managers, Product Owners, Product Designers and Product Architects fromInternet Product companies that want to dive very deep into the Product Owner role and learn the leading edge practices from Lean Startups, Lean UX, Agile, Customer Development, Product Discovery, Design Thinking and Story Mapping, as well as techniques and practices from the very best consumer internet product companies in the world.

How is this workshop structured?

The workshop is structured around 100 lessons in creating products customers love. Each lesson is a discussion about an issue, tool or technique that is proven to make a difference in your product. Many of the lessons will surprise you. All are full of examples to illustrate the point. Exercises throughout let you try out the skills and techniques in class. You will leave the course with 100 techniques you can immediately apply in your job.

What will I learn? 

You’ll learn:

  • Product Organization Overview – Roles and Responsibilities

  • Product Planning – Deciding Which Opportunities to Pursue, Product Portfolio Management

  • Product Discovery – Discovering Products that are Valuable, Usable and Feasible

  • Product Optimization – Optimizing The Effectiveness of Your Live Products

  • Product Development Process – To succeed with Agile Methods

  • Summary – The Keys To Innovation and Velocity

The course is designed to teach you everything you need to know to be a confident and competent product owner/product leader for products that make a difference.

Who will be teaching this workshop?

The workshop will be delivered personally by Marty Cagan, the founder of the Silicon Valley Product Group.  Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, and training, Marty was most recently senior vice-president of product management and design for eBay, where he was responsible for defining products and services for the company’s global e-commerce trading site.  Marty is the author of the book "Inspired: How To Create Products Customers Love."

When and where is this workshop?

The workshop is 2 days long, held at:

The City Club of San Francisco
155 Sansome
San Francisco, CA 94104

Who is this workshop for?

This course is targeted specifically at product owners, product managers, product designers and product architects, from technology-powered product companies.  

This 2-day course is designed for product professionals that want to learn the techniques of some of the most successful high-tech companies in the world.

It will be an intense two days, but my intention is to provide the single best learning opportunity in the world for aspiring product leaders.

To register, go to: